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		<title>STAR + [B+B] Selected for Urban Renewal Study in Roubaix, France</title>
		<link>http://st-ar.nl/13924/</link>
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		<pubDate>Tue, 19 Jun 2012 14:48:08 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
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		<description><![CDATA[June 19, 2012 STAR + [B+B] is one of the three teams selected for the Competitive Dialogue about the urban renewal of the Pile neighbourhood [...]]]></description>
			<content:encoded><![CDATA[<p>June 19, 2012<br />
<a href="http://st-ar.nl/wp-content/uploads/STAR_Roubaix.jpg"><img title="STAR_Roubaix" src="http://st-ar.nl/wp-content/uploads/STAR_Roubaix-712x800.jpg" alt="" /></a><br />
STAR + [B+B] is one of the three teams selected for the Competitive Dialogue about the urban renewal of the Pile neighbourhood in Roubaix, France.<br />
STAR will be working together with the urbanism and landscape architects firm <a href="http://www.bplusb.nl/?lang=en" target="_blank">B+B</a>  from Amsterdam, Herve Saillet –Participation process expert from <a href="http://www.cuadd.com/" target="_blank">CUADD Conseil</a>, Eric Hamelin- sociologist from <a href="http://www.reperageurbain.com " target="_blank">Reperage Urbain</a> and Tony Bernard as ground work engineer advisors from <a href="http://www.infraservices.fr/equipe.php " target="_blank">Infraservices</a>.<br />
The Pile quarter has experience a strong degradation over the last decades due to the decay of the industry. Roubaix is today one of the poorest regions in France. The Competitive Dialogue process aims to create a strategy to start an intelligent regeneration of the Pile, covering urban, landscape and architecture issues.<br />
The Competitive Dialogue will last until February 2013.  </p>
<p><a href="http://st-ar.nl/wp-content/uploads/STAR_Roubaix_2.jpg"><img title="STAR_Roubaix_2" src="http://st-ar.nl/wp-content/uploads/STAR_Roubaix_2-760x541.jpg" alt="" /></a></p>
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		<title>O’ Mighty Green</title>
		<link>http://st-ar.nl/o-mighty-green-summary/</link>
		<comments>http://st-ar.nl/o-mighty-green-summary/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 10:37:22 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
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		<description><![CDATA[September 2010 – April 2012 O’Mighty Green Presentation for the magazine AA files, 2012 In 1797 the Spanish artist Francisco de Goya produced a series of [...]]]></description>
			<content:encoded><![CDATA[<p>September 2010 – April 2012<br />
<img title="Green-hairy-monsters" src="http://st-ar.nl/wp-content/uploads/Green-hairy-monsters-546x800.jpg" alt="" /><br />
<strong>O’Mighty Green</strong><strong><br />
</strong><em>Presentation for the magazine AA files, 2012</em></p>
<p style="text-align: left;" align="center">In 1797 the Spanish artist Francisco de Goya produced a series of 80 etchings collectively titled <em>Los Caprichos</em>, of which plate 43, <em>El sueño de la razón produce monstruos</em> (<em>The Sleep of Reason Produces Monsters</em>), became its most emblematic. Each print offered a condemnation of different factions within eighteenth-century Spanish society, from the ignorance of the ruling class to the mysticism of the clergy – caricatures so grotesque and uncompromising that in 1799 Goya was forced to retract the series from the art market.</p>
<p>More than a century and a half later, the Italian architectural collective Superstudio produced their own series of collages titled <em>Il Monumento Continuo</em> (<em>The Continuous Monument</em>) as a critique of what they considered two prevailing falsehoods. As defined by Superstudio’s Adolfo Natalini, ‘The first <em>maintained that technology was going to solve everything, and the other that the monument was the most powerful way for society to express itself. So in order to demonstrate that both ideas were false, we put them together and pushed them to reveal their extreme consequences.’ But in contrast to Los Caprichos</em><em>, the resulting </em>collages turned out to be so beautiful that rather than understanding them in the way they were intended, as an anti-utopia, architects fell in love with them to the extent that they became a new architectural typology. As Natalini joked in 1970, after first seeing Cesar Pelli’s US buildings, he could immediately stop making collages of continuous monuments because reality had far surpassed his dystopian fantasies.</p>
<p>Given this pre-history, we may well be too late with our own O’Mighty Green critique. This began as a virtual attack on the green demagogy that has been spreading so rapidly in the name of sustainability, but which more recently has been overtaken by the opulent, fecund green coats that so many buildings seem to physically sport these days. These new green archi-creatures have become caricatures of the sustainable ideology they so noisily champion. But look closely, and all that glitters is not gold, and all that is green is not sustainable. Architecture needs to wake up from the cosy naturalism of its dreamy sustainability. The sleep of reason produces monsters; very green and hairy monsters.<em> </em><strong><br clear="all" /></strong><strong><br />
</strong>↑image above: <em>The Sleep of Reason Produces </em>very <em>Green</em> Hairy <em>Monsters</em>, Goya, 1797</p>
<p><strong>(Download <em>O&#8217; Mighty Green</em> FULL text in English, Spanish and Dutch <a href="http://st-ar.nl/wp-content/uploads/STAR_O-Mighty-Green.pdf" target="_blank">HERE</a>)</strong></p>
<p>Video 1: <em>In Dreams</em><br />
<iframe src="http://player.vimeo.com/video/24813940" frameborder="0" height="750"></iframe></p>
<p>Video 2: <em>Bein&#8217; Green</em><br />
<iframe src="http://player.vimeo.com/video/24815202" frameborder="0" height="750"></iframe></p>
<p align="center"><strong><br />
O’ Mighty Green<br />
</strong><em>Complete text 2011</em><strong></strong></p>
<p><strong><br />
0. Introduction<br />
</strong>Sustainability currently shares many qualities with God; <em>supreme concept, omnipotent, omnipresent, and omniscient; creator and judge, protector, and (&#8230;) saviour of the universe and the humanity</em>. And, like God, it has millions of believers. Since we humans are relatively simpleminded and suspicious and need evidence before belief can become conviction, <em>Green</em> has come to represent sustainability; has become its incarnation in the human world. But sustainability, like God, might not have a form, nor a colour…<strong></strong></p>
<p>1. Emancipation<br />
1.1 The word <em>Sustainability </em>has been raped, abused, and insulted by architects, politicians, advertisers …in essence, by everybody. The musical harmony in the perfect trio &#8211; the social, the environmental, and the economic &#8211; is eclipsed by a simplistic solo performance of the environmental, entitled <em>the Green</em>. <strong></strong></p>
<p>1.2 In a desperate attempt to give shape to an all-encompassing ideology the <em>Green</em> proves to work as the quickest and easiest representation of sustainability. The <em>Green</em> is the only symbol able to keep pace with today’s lack of patience and hunger for images; a Lady Gaga-Sustainability: effective, noticeable, creative, sensationalist. In a persistent effort to become the allegory of Sustainability, <em>Green</em> has been emancipated as its caricature.<strong></strong></p>
<p>1.3 The simplification of the initial idea is so extreme that <em>Green</em> does not even need to be nature, or natural, it may just as well be plastic and painted. Look around… you’ll see a <em>green</em> facade, <em>green</em> embellishments, walls painted <em>green</em>, a <em>green</em> McDonald’s sign, a <em>green</em> website, a <em>green</em> papier-mâché shop window; the <em>Green</em> City is here. <strong></strong></p>
<p>&nbsp;</p>
<p><img title="8_Berlin Eco-wall" src="http://st-ar.nl/wp-content/uploads/8_Berlin-Eco-wall1-760x524.jpg" alt="" /><br />
Berlin Eco-Wall, 1989</p>
<p><strong><br />
2. Function<br />
</strong>2.1 If the Iconic buildings simply needed to be iconic, the <em>Green</em> buildings simply need to be <em>green</em>. The situation could not get more superficial: <em>Green</em> as a function. <em>Green</em> allows sustainability to be bought per m2, or to be painted on, or glued on. Sustainability is a Photoshop filter in CS6: Ctrl+<em>Green</em>.<strong><br />
</strong>Similar to the Icons, the <em>Green</em> is also providing identity, <em>generic</em> identity.<strong></strong></p>
<p>2.2 Although the thought initially came with the best of intentions, as every good idea these days, it needed to be simplified by a factor of a hundred to be stripped of any meaning in order to be successfully commercialized. Only then could it be digested by <em>the masses.</em> Somehow it looks very democratic… Just as a fake Prada bag allows every woman to feel the sensation of <em>Prada</em> and carry its status. <strong></strong></p>
<p>2.3 The repeated-until-it-hurts pretext that <em>at least people are aware of sustainability</em> had an effect; but the attention was diverted from the main concern. People are more likely to buy <em>Green</em> products, juries in competitions are delighted by <em>Green</em> epic stories, and politicians know that playing the <em>Green</em> card is always safe; impeccable demagogy.<strong></strong></p>
<p>2.4 If all the visions for city design and all the architecture competitions won with the powers of <em>Green</em> were realized the city would be turned into a sophisticated version of the current Chernobyl Alienation Zone (See Pripyat in spring). <strong></strong></p>
<p>2.5 <em>Green</em> walls are being commercialized as interior space dividers too. They are made of Norwegian reindeer moss (the stuff for the trees in model train sets) as a huge cemetery of nature, <em>with excellent natural acoustics</em>. These dust collectors can be produced in 20 different colours; a white <em>Green</em> Wall, a red <em>Green</em> Wall, a violet <em>Green</em> Wall, to match with the other decorations. <strong></strong></p>
<p>&nbsp;</p>
<p><img title="Monumento-Continuo" src="http://st-ar.nl/wp-content/uploads/Monumento-Continuo-760x413.jpg" alt="" /><br />
Il Monumento Continuo e Sostenibile, NewYork      © Original Superstudio, courtesy of Adolfo Natalini</p>
<p><strong><br />
3. Style<br />
</strong>3.1 Modernism, Postmodernism, Deconstructivism… We have now definitely entered Sustainabilism. Unlike in previous movements every architect can be a Sustainabilist: whether avant-garde, commercial, young, established… It can be even combined with other styles: Eco-Deconstructivism, <em>Green</em> Postmodernism… It is <em>the</em> democratic style. Architectural magazines and commercial brochures found a common language: the <em>Green</em>. <em>Green</em> is also the point on which the architect, the client, the developer, the politician, and the user agree. It is fantastic. <em>Green</em> flattens out the differences; it is the saviour of the Tower of Babel; we will finally reach the Heavens.  For the first time ever we have a genuine International Style; from Madrid to Copenhagen, to Dallas, to Istanbul. The <em>Green</em> is so superior that it works everywhere; it is the wining style, the global victor &#8211; though this could make it terribly unsustainable. Unlike other styles &#8211; imagine an entire city planned on Deconstructivism &#8211; it is possible to have an entire city built on <em>Green</em>. It can be implemented everywhere and on every scale; a skyscraper or a small private house, even an interior space &#8211; all is possible. It can accommodate any taste: <em>Green</em> can be applied and treated as a hairstyle: long and fluffy, thick and compact, partly shaved creating ornaments. <strong><br />
</strong>3.2 <em>Green</em> buildings can be <em>Ducks</em> or <em>Decorated sheds</em>, and there are some interesting cases of being both at the same time: the <em>Decorated Ducks</em>.<strong></strong></p>
<p>3.3 <em>Green</em> should be added as the sixth principle to Le Corbusier’s five points, and as the fourth quality to Vitruvius’ triad: Venustas, Utilitas, Firmitas and <em>Sustinebilitas </em><strong></strong></p>
<p>3.4 <em>The built … product of </em>Sustainability<em> is not </em>sustainable<em> architecture but Green</em>. <em>Green is what remains after </em>Sustainability<em> has run its course or, more precisely, what coagulates while </em>Sustainability<em> is in progress, its fallout…</em>  (Taken from Rem Koolhaas text: <em>Junkspace,</em> and substituting: <em>Modernity</em> for <em>Sustainability</em> and <em>Junkspace</em> for <em>Green)</em><strong></strong></p>
<p>3.5 <em>Green</em> is the new Black.</p>
<p><img title="9_Eco-NPP" src="http://st-ar.nl/wp-content/uploads/9_Eco-NPP1-760x506.jpg" alt="" /><br />
Environmentally Friendly Nuclear Power Plant, Dukovany</p>
<p><strong><br />
4. Religion</strong><br />
4.1 <em>Green</em> works as faith. The Catholic Church will need to add Saint <em>Green</em> to its Roman Calendar. Saint <em>Green</em> will watch over the sustainable architects, and will guide them in the <em>green</em> direction. If we pray to him every day Saint <em>Green</em> will compensate our veneration: politicians obtain more votes, architects win more competitions, and companies sell more products… <strong></strong></p>
<p>4.2<em>Green</em> works in mysterious ways…Architects who are not really sustainable call themselves <em>Green</em>, while the architects that seriously care don’t like to be called <em>Green</em>. <strong></strong></p>
<p>4.3<em> Oh Lord, blessed be the Daltonics who will see more green than others… and help those who see Red where there is Green. </em><strong></strong></p>
<p>4.4<em>Green</em> works as confession. The guiltier we feel, the <em>green</em>er we try. The <em>green</em>-looking is usually indirectly proportional to its sustainability achievements. <em>Green</em> has the capacity of reducing all that matters to one single problem, and one single solution: <em>Green</em>. <em>Green</em> is able to absolve all our sins.<strong></strong></p>
<p>4.5<em>Green</em> is double-miraculous. As if trying to heal cancer with aspirins, <em>Green</em> is the phenomenal formula that turns sustainable everything that it touches. It can also hide graceless designs. &#8216;When all candles be out, all cats be gray’. Ugly <em>Green</em> buildings are more readily accepted than ugly buildings.</p>
<p>4.6 <em>Green</em> is able to enlighten us retroactively. We architects rewrite our full history according to sustainability; what we did once with <em>common sense</em>, we now brand as sustainable; back then, we were already unconsciously under the influence of <em>Green</em>…as real visionaries. <strong></strong></p>
<p><strong><br />
5. Ambiguity</strong><br />
5.1 But the <em>Green</em> also hides a perverse dimension… As in a David Lynch movie; everything appears to be calm and harmonious but there is something disturbing… rotting… The <em>Green</em> is the common lie, the secret consensus, the perfect crime; everybody knows that it cannot be that good, that it cannot be that easy, but why bother? It sells, and there is enough <em>Green</em> for everybody.  A new kind of (friendly) intimidation: <em>Green</em> terrorism. <strong></strong></p>
<p>5.2 <em>Green</em> suffers from split personalities; <em>Green</em> gurus, <em>Green</em> followers, <em>Green</em> saviours&#8230;. preaching contradictory statements. But this seems not to be a problem, as long as it is <em>Green</em>, because everybody likes &#8211; <em>has to like </em>- <em>Green</em>. If not, he is considered a horrible human being.  The exponential need for public approval makes <em>Green</em> the instrument par excellence. Green: <em>I Like</em>.<strong></strong></p>
<p>5.3 The Microsoft dictionary for Word in Spanish offers the following synonyms for <em>Green</em>: Obscene, indecent, improper, dishonest, free, and gross. In English, apart from those referring to the colour, it offers: immature and inexpert.<strong></strong></p>
<p>5.4 Here we are now, entertainers.<strong></strong></p>
<p><strong><br />
6. Appendix</strong><br />
The relation between some architects and <em>Green</em> reminds us of the “discovery” of the Americas, not only was the “New World” always there; but these architects  will remain as happily mistaken as Christopher Columbus was… convinced that he had landed in the East Indies.</p>
<p>&nbsp;</p>
<p><strong>Parable</strong><br />
A long time ago in a not so faraway land, a deep economic crisis and a need for identity accelerated the creation of the <em>Green</em><em> City</em>. In the <em>Green</em><em> City</em><em> </em>all companies changed their logos to <em>Green</em> or to vegetable motives. They only provided <em>green</em> products and eco-friendly services. Its inhabitants lived in healthy competition with one another to be the <em>green</em>est of them all. In the <em>Green</em> City, Nuclear Power Plants were eco-friendly. Black and white movies were <em>green</em> too. In the <em>Green City </em>the powers of <em>Green</em> were so strong that they could alleviate the shame of the past: concentration camps, Berlin walls…, any moment of history could become sustainable retroactively. <em>Green</em> acquired confessional status and could absolve any sins. In the <em>Green</em><em> City </em>military uniforms were the ultimate fashion, the Hulk was a superhero, and Chernobyl’s Zone the most booked <em>green</em> holiday destination. Architects were overexcited in their use of the <em>Green</em>. Facades, roofs, partition walls… everything that could be clad, was clad by <em>Green</em>. But behind the scenes the <em>Green</em> Bubble was growing out of control… Nobody dared to mention it and in an attack of greed, fearing the end of this cash cow, they started using <em>Green</em> psychotically. The <em>Green</em><em> City</em> turned into a seemingly boundless golf course. The confusion was colossal and in a Saturnial act the <em>Green City </em>started devouring its inhabitants. But then, and only at that point, a second Age of Enlightenment began to flourish… The surviving inhabitants slowly awakened and did no longer need to see the <em>Green</em> to believe in Sustainability &#8211; as they did not need to see the pillars to believe in structural stability &#8211; and the <em>Green City </em>began to fade away slowly…The <em>Green</em> mucus was cleaned away, the <em>Green</em> parties were obsolete and McDonald’s became red again.<strong><br />
</strong><em>The Sleep of Reason Produces Monsters</em>, very Green Hairy Monsters.</p>
<p><strong><img title="4_Eco-Villa Savoye copy" src="http://st-ar.nl/wp-content/uploads/4_Eco-Villa-Savoye-copy1-760x370.jpg" alt="" /><br />
</strong>Eco-friendly Villa Savoya, Poissy – Le Corbusier, 1929</p>
<p align="center"><strong>O’ Mighty Green<br />
</strong>Summary, 2011</p>
<p><strong>0. Introduction</strong><br />
Sustainability currently shares many qualities with God; supreme concept, omnipotent, omnipresent, and omniscient; creator and judge, protector, and (&#8230;) saviour of the universe and the humanity. And, like God, it has millions of believers. Since we humans are relatively simpleminded and suspicious and need evidence before belief can become conviction, Green has come to represent sustainability; has become its incarnation in the human world. But sustainability, like God, might not have a form, nor a colour…</p>
<p><strong>1. Emancipation</strong><br />
In a desperate attempt to give shape to an all-encompassing ideology the Green proves to work as the quickest and easiest representation of sustainability. The Green is the only symbol able to keep pace with today’s lack of patience and hunger for images; a Lady Gaga-Sustainability: effective, noticeable, creative, sensationalist. In a persistent effort to become the allegory of Sustainability, Green has been emancipated as its caricature.</p>
<p><strong>2. Function </strong><br />
If the Iconic buildings simply needed to be iconic, the Green buildings simply need to be green. Green as a function. Green allows sustainability to be bought per m2, or to be painted on, or glued on. Sustainability is a Photoshop filter in CS6: Ctrl+Green.</p>
<p><strong>3. Style </strong><br />
Modernism, Postmodernism, Deconstructivism… We have now definitely entered Sustainabilism. Unlike in previous movements every architect can be a Sustainabilist: whether avant-garde, commercial, young, established… It can be even combined with other styles: Eco-Deconstructivism … Architectural magazines and commercial brochures found a common language: the Green. Green is also the point on which the architect, the client, the developer, the politician, and the user agree. For the first time ever we have a genuine International Style.<br />
<strong>-</strong>Green buildings can be Ducks or Decorated sheds, and there are some interesting cases of being both at the same time: the Decorated Ducks.<br />
<strong>-</strong>Green should be added as the sixth principle to Le Corbusier’s five points, and as the fourth quality to Vitruvius’ triad: Venustas, Utilitas, Firmitas and Sustinebilitas<br />
<strong>-</strong>The built … product of Sustainability is not sustainable architecture but Green. Green is what remains after Sustainability has run its course or, more precisely, what coagulates while Sustainability is in progress, its fallout… (Taken from Rem Koolhaas text: <em>Junkspace,</em> and substituting: <em>Modernity</em> for <em>Sustainability</em> and <em>Junkspace</em> for <em>Green)</em><br />
-Green is the New Black.</p>
<p><strong>4. Religion</strong><br />
<strong>-</strong>Green works as faith. Saint Green will watch over the sustainable architects, and will guide them in the Green direction.<br />
-Green works as confession. The guiltier we feel, the greener we try. The green-looking is usually indirectly proportional to its sustainability achievements. Green has the capacity of reducing all that matters to one single problem, and one single solution: Green.<br />
<strong>-</strong>Green is double-miraculous. As if trying to heal cancer with aspirins, Green is the phenomenal formula that turns sustainable everything that it touches. It can also hide graceless designs. Ugly Green buildings are more readily accepted than ugly buildings.</p>
<p><strong>5. Ambiguity</strong><br />
But the Green also hides a perverse dimension… As in a David Lynch movie; everything appears to be calm and harmonious but there is something disturbing… rotting… The Green is the common lie, the secret consensus, the perfect crime; everybody knows that it cannot be that good, that it cannot be that easy, but why bother? It sells, and there is enough Green for everybody.<br />
 </p>
<p><img class="alignnone size-medium wp-image-12223" title="5_Sustainable-Auschwitz-I" src="http://st-ar.nl/wp-content/uploads/5_Sustainable-Auschwitz-I1-760x511.jpg" alt="" /><br />
Sustainable Concentration Camp Auschwitz I, 1940</p>
<p><img class="alignnone size-medium wp-image-12149" title="1_Eco-Pantheon" src="http://st-ar.nl/wp-content/uploads/1_Eco-Pantheon-760x693.jpg" alt="" /><br />
Eco-Pantheon, Rome 126AD</p>
<p><img title="2_Sustainable-Cenotaph" src="http://st-ar.nl/wp-content/uploads/2_Sustainable-Cenotaph1-760x461.jpg" alt="" /><br />
Sustainable Cenotaph for Isaac Newton – Boullée, 1784</p>
<p><img title="" src="http://st-ar.nl/wp-content/uploads/Sustainable-Santo-Spirito-760x570.jpg" alt="" /><br />
Sustainable Santo Spirito, Florence</p>
<p><img title="Berlin Eco-Wall3" src="http://st-ar.nl/wp-content/uploads/Berlin-Eco-Wall3.jpg" alt="" /><br />
Berlin Eco-Wall, 1989</p>
<p><img title="Berlin-Eco-Wall2" src="http://st-ar.nl/wp-content/uploads/Berlin-Eco-Wall2-760x603.jpg" alt="" /><br />
Berlin Eco-Wall, 1989</p>
<p><img title="EcoHouse for Josephine Baker" src="http://st-ar.nl/wp-content/uploads/EcoHouse-for-Josephine-Baker.jpg" alt="" /><br />
EcoHouse for Josephine Baker</p>
<p><img title="Eco-Villa-Rotonda" src="http://st-ar.nl/wp-content/uploads/Eco-Villa-Rotonda-760x475.jpg" alt="" /><br />
Eco-friendly Villa La Rotonda, Vicenza – Palladio, 1566</p>
<p><img title="Eco-wind turbines" src="http://st-ar.nl/wp-content/uploads/Eco-wind-turbines-760x506.jpg" alt="" /><br />
Sustainable Wind Turbines</p>
<p><img title="Green-Barcelona" src="http://st-ar.nl/wp-content/uploads/Green-Barcelona-760x542.jpg" alt="" /><br />
Barcelona, Green City</p>
<p>&nbsp;</p>
<p><img title="Green-Crucifixion" src="http://st-ar.nl/wp-content/uploads/Green-Crucifixion-510x800.jpg" alt="" /><br />
Sustainable Catholicism: <em>Green Crucifixion (Corpus Hypercubus) </em>– Dali 1954</p>
<p><img title="Saint-Green" src="http://st-ar.nl/wp-content/uploads/Saint-Green-549x800.jpg" alt="" /><br />
Saint Green, Patron Saint of the Sustainable Architects</p>
<p><img title="Sustainable Barcelona Pavillion" src="http://st-ar.nl/wp-content/uploads/Sustainable-Barcelona-Pavillion-760x570.jpg" alt="" /><br />
Sustainable Barcelona Pavilion</p>
<p> <br />
- – -</p>
<p><strong>Title: </strong>O’ Mighty Green / Oh Verde Todopoderoso<br />
<strong>Project Name: </strong>O’ Mighty Green / Oh Verde Todopoderoso<br />
<strong>Date: </strong>September 2010 &#8211; April 2012<br />
<strong>Type:</strong> Self-initiated study<br />
<strong>Location: </strong>-<br />
<strong>Site: </strong>-<br />
<strong>Programme: </strong>Critical study about the abuse of Green in Architecture<strong><br />
</strong><strong>Surface: </strong>2500 words + 19 images + 2 videos<br />
<strong>Status: </strong>Published &#8211; Exhibited<br />
<strong>Client: </strong>Self-Initiative<br />
<strong>Budget: </strong>N/A<br />
<strong>Awards:<br />
- </strong>HONORABLE MENTION in EME3 festival 2011<br />
- SELECTED for ARQUIA-PROXIMA 2012<strong><br />
Publications:<br />
</strong>- eVolo #04 United States, May 2012<strong><br />
</strong>- Panorama Arquitectura #2, Spain, April 2012<strong><br />
</strong>- AAfiles #64, United Kindom, April 2012<strong><br />
-</strong> Abitare#15, Bulgaria, February 2012<strong> </strong><strong><br />
</strong>- ADA Architecture Design Art #17, Pakistan, January 2012<strong> </strong><strong><br />
</strong>- BU Bouw+Uitvoering  #1-2012, the Netherlands, January 2012<br />
- SPACE magazine, Philippines, January 2012<br />
- Plot #6-2011, Argentina, December, 2011<br />
- Yapi # 361, Turkey, December, 2011<strong><br />
</strong>- Revista AIA #116, Paraguay, November 2011<br />
- Architect and Interiors India #8-vol.3, November, 2011<br />
- 90&#215;60 &#8211; Revista Experimental de Arquitectura, Mexico, November, 2011<br />
- Revista AIA #116, Paraguay, November, 2011<br />
- Domus #16 (Israel Edition), Israel, November, 2011<br />
- Namas Ir As #122, Lithuania, November, 2011<br />
- Architektur #07 Nov, Austria, November, 2011<br />
- MONU magazine on urbanism #15 Post-Ideological Urbanism, the Netherlands, November, 2011<br />
- PIN-UP #11, United States of America, November, 2011<br />
- Hinge #194, Hong Kong, November, 2011<br />
- Miradas Para Un Cambio De Paradigma vol.1, Spain, November 2011<br />
- Architecture+Design #150, India, October, 2011<br />
- Horizonte #4, Germany, October, 2011<br />
- АрхИдея – Archidea, #10 (85), Ukraine, October, 2011<br />
- Ecologik #23, France, October November 2011<br />
- Revista Trama #108, Ecuador, October November, 2011<strong><br />
</strong>- Zeppelin #98, Romania, October, 2011<br />
- Leven op Daken #15, the Netherlands, October, 2011<br />
- Diseño Interior #230, Spain, September, 2011<br />
- Architectuur NL #06, 2011, the Netherlands, September, 2011<br />
- Arhitekton #11, Serbia, September October November, 2011<br />
- The Architectural Review #1374, United Kingdom, August, 2011<br />
- CASABELLA #804, Italy, August, 2011<br />
- Tuin&amp;Landschap #16, the Netherlands, August, 2011<br />
- RUM, Sweden, July 2011<br />
- PI.MAG Peachvelvet International Magazine, Portugal, July August September, 2011<br />
- Eme3_2011  #6th International Architecture Festival, Barcelona, Spain June/July, 2011<br />
- La Vanguardia #02-07-2011 Barcelona, Spain, July, 2011<br />
- Casa 24 Plus, Il Sole 24 Ore, Milan, Italy, June, 2011<br />
<strong>Exhibitions:<br />
- </strong>Eme3 International Architecture Festival, COAC Barcelona, Spain. July 1-3, 2011<br />
- ARQUIA-PROXIMA 2012, Travelling Exhibition in Spain (places and dates to be confirmed)<br />
<strong>STAR Team:<br />
</strong>Idea, concept, texts: Beatriz Ramo<br />
Development and production images 2011: Beatriz Ramo, Francesca Rizzetto with the help of Milou Wijsbeck in  <em>Eco-friendly Villa La Rotonda</em> and <em>Barcelona, Green City</em> and Babak Jabery in <em>Eco-friendly Villa Savoya</em> from AAS Tilburg.<br />
Development and production images 2012: Sustainable Santo Spirito, Sustainable Barcelona Pavillion and EcoHouse for Josephine Baker: Beatriz Ramo, Ahinitze Errasti Echebarria and Beatriz González Lazo<br />
Proofreading: Maarten Doude van Troostwijk<br />
Videos: Beatriz Ramo, Francesca Rizzetto<br />
Thanks to: Bernd Upmeyer, Ana López -Angulo, Ana Ramo<br />
<strong>Collaborators:</strong> Thomas Weaver (Editor AA files) for the article for AA files #64, April 2012<br />
<strong>Consulting: </strong>-<br />
<strong>Extra: </strong>-</p>
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		<title>In the Name of the Past: Countering the Preservation Crusades</title>
		<link>http://st-ar.nl/in-the-name-of-the-past/</link>
		<comments>http://st-ar.nl/in-the-name-of-the-past/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 10:00:43 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Cultural]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Preservation]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Self-Initiation]]></category>
		<category><![CDATA[Study]]></category>

		<guid isPermaLink="false">http://st-ar.nl/?p=4986</guid>
		<description><![CDATA[December 2010 – April 2011 / on going Martyrs of the Past. All sites of the world are born in original sin, and may only be [...]]]></description>
			<content:encoded><![CDATA[<p>December 2010 – April 2011 / on going<br />
<img class="alignnone size-medium wp-image-8455" title="STAR_preservation-II_01" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_01-760x615.jpg" alt="" /><br />
<em><strong>Martyrs of the Past.</strong></em><br />
<em><strong>All sites of the world are born in original sin, and may only be redeemed by becoming World Heritage Sites. Yet we come to salvation through suffering, and once out of purgatory these martyrs should shine a light onto the world. However, blind faith prevented them from seeing that the carnal pleasures of our earthly existence are preferable to the heavenly promises of paradise, for their new religion was too demanding and required unrelenting sacrifice.</strong></em><br />
↑ Image above: Dante Alighieri in “La Divina Commedia Illumina Firenze”, by Domenico di Michelino (1417–1491)</p>
<p>In July 2009, STAR won a competition for a project located next to a UNESCO World Heritage Site &#8211; or maybe inside it… nobody is entirely sure yet as different maps display different boundaries. That was just the first of many confusions we encountered in the rules for preservation.<br />
STAR had always looked at the past as a source of inspiration; now this ally of old was trying to put a stop to our project. But our case was not an isolated one; many corpses of projects had been left behind by the unfounded assumption that injections of life into World Heritage Sites may actually destroy them.</p>
<p><strong>Why should every act of preservation imply an act of sacrifice?</strong><br />
In this study we describe some of the frustrations, absurdities, directions, and criticisms that we collected since the beginning of our study in 2009. The first part is entitled Complexity and Contradiction* and gives a general overview; the second section is called The Monument Series** and presents individual statements of criticism and hope.</p>
<p>*<em>Complexity and Contradiction</em> contains the following chapters:<br />
-The Problem of the Definition;<br />
-Preserving Life and Death;<br />
-The New Green; Clandestine Preservation;<br />
-Nostalgia and Fear: the New Planning Tools;<br />
-Exalting the Past to Purge our Present Guilt;<br />
-Self-Destruction;<br />
-I Had a Dream.</p>
<p>** <em>The Monument Series</em> contains the following chapters:<br />
I _ The Lonely Monument<br />
II _ The Lucky Monument<br />
III_ The Future Monument<br />
IV_ The Never Ever Monument<br />
V _ The Would-Be Monument<br />
VI _ The Iconic Monument<br />
VII _ The Digital Monument<br />
VIII _ The Unsustainable Monument<br />
IX _ The Botoxed Monument</p>
<p>Read full article in pages 68-80 in <a href="http://www.monu-magazine.com/issues.htm" target="_blank"><span style="color: #800080;">MONU #14 Editing Urbanism</span></a><br />
See the publication <a href="http://st-ar.nl/monu-magazine-on-urbanism-nr-14-editing-urbanism"><span style="color: #800080;">here</span></a><br />
- &#8211; -</p>
<p>Excerpts:</p>
<p><strong>Complexity and Contradiction in Preservation:<br />
</strong><br />
<strong>The Problem of the Definition</strong><br />
Two of the synonyms that the Microsoft Word dictionary offers for the word Preservation are: I-Conservation and II-Continuation. It is absurd that when applied to the Past these synonyms can represent complete opposites: Conserve the past or Continue the past is at the core of the conflict inherent in preservation.<br />
Preservation, as in Continuation, benefits the enrichment of a city. It has been proven over 2000 years of history that cities can live with their past. However, the Conservative approach of preservation ignores the fact that cities cannot live without their future.<br />
We need to protect Preservation from the contradiction that it has become.</p>
<p><strong>Preserving Life and Death</strong><br />
Preserving a Buddhist temple on a far-away mountain, or the lifeless ruin of the Acropolis in Athens, is very different from preserving the fully inhabited canal-area in the centre of Amsterdam. Yet, each of these examples is assessed by the same criteria in order to be listed as a World Heritage Site and all of them are subject to the same examination. This fact results in overprotective rules governing inhabited WHS causing irreversible damage to the cities, whose only future is to be what they were, turning into self referential caricatures.<br />
The main body of our work focuses on the preservation of urban and living sites. We took the UNESCO World Heritage Convention as the preservation regime and we revised the overly restrictive and inflexible rules of its advisory boards.</p>
<p><strong>The New Green</strong><br />
A bad preservation decision will compromise the future of a city. Cities are irresponsibly using UNESCO WHS as a branding tool to attract tourism. “World Heritage Tours” are booming business. Preservation starts to become a banal and opportunistic trend, just as previously the Iconic Building fashion, or the Sustainability trend. The big difference is that the superficiality of a green façade or the harmless Calatravas did not have any influence on the halting of the development of a city. However, this may change as we may very soon be witnessing a massive addition to the WHS of iconic buildings which will find their precedent in the 2007 inclusion of the Sydney Opera for being a world famous iconic building. Bilbao’s Guggenheim Museum, Porto‘s Casa da Musica, or Valencia’s Calatravas may soon be entering the VIP Club. Besides, we also fear &#8211; with morbid curiosity &#8211; that the necessary blending of Preservation and Sustainability will result in painful effects where the possibility of the one can only exist through the death of the other. However, this disaster will encourage the need for intelligent reflection on both.</p>
<p><strong>Clandestine Preservation</strong><br />
There are 911 sites included in the UNESCO paradise of World Heritage; 1511 are waiting patiently for approval on the tentative list, and countless thousands more are preparing their nominations. As of that moment, the sites are expected to behave according to UNESCO Convention rules: as if they were on the list already. Advisory boards such as ICOMOS -much more restrictive than the UNESCO Convention &#8211; are judging whether these sites will qualify for a nomination. This means that the current – unofficial &#8211; surface of the preserved area is much bigger than we think, impossible to frame, and terribly difficult to plan as it is in limbo with no clear policies, and thus the rule of freezing-the-old+stopping-the-new seems to be the safest bet.</p>
<p><strong>Nostalgia and Fear; the New Planning Tools</strong><br />
Unclear general criteria for preservation, the biased judgements on potential threats, the hidden reasons to become WHS, the large number of unofficially protected areas, the elasticity of the buffer zones, and the vagueness of definitions of preservation &#8211; all this guarantees in most cases a disappointing future for the city.</p>
<p><strong>Exalting the Past to Purge our Present Guilt</strong><br />
The confusion is colossal. Keeping hold of the past was never meant to freeze it. The past was always changing. Which past do we keep? How arrogant to think that this or that time is the ideal moment to be preserved. If current preservation policies had been applied back in time, most of the World Heritage Sites would not exist today. The past was never as static as it is now. The past could still be part of the present. Who said that the old has to be static?<br />
The Preservation mania is spreading as quickly as the use of Botox. Abusive and uncontrolled use of both can expose the user to a great risk, even death.<br />
Full taxidermies are carried out in many sites. Scary illusions of life that in actual fact represent death.</p>
<p><strong>Self-Destruction</strong><br />
Ultimately, preservation will stop preservation; there will be nothing left to protect and nothing else will be allowed to be built. Or maybe it happens earlier since so many sites are listed that the WHS lost its supposed added value. However, preservation alone will be its own end as in an act of self-immolation.<br />
The Lonely monument will be the shape of the preserved city. The enormous buffer zones isolating the WHS will generate a heartbreaking landscape of monument sprawl. Why does the best of the past have to be situated in a gated community?<br />
As an urgent counteraction to preservation we propose the imminent designation of Urban Reserves. These areas are protected from preservation and will always be dedicated to activity, change, and freedom.</p>
<p><strong>I Had a Dream </strong><br />
But there is a place where everything can be preserved &#8211; there are no limits -, where every moment of history can be kept, where there is no need for sacrifices, where there is no decay, no threat, where the past is accessible for all… This place is the Digital.<br />
Let’s trust the digital when the real cannot deliver. Total recreations are possible.<br />
Let the digital save our cities from the tyrannical rules of nostalgia.</p>
<p><strong>The Monument Series:</strong></p>
<p><strong>I _ The Lonely Monument</strong><br />
The Tyranny of the Buffer Zone Produces Monument Sprawl<br />
<img class="alignnone size-medium wp-image-9449" title="STAR_preservation-II_02" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_02-760x742.jpg" alt="" /><br />
left: Forum during the Ancient Roman Empire &#8211; right: Roman Forum according to current preservation rules and buffer zones.</p>
<p><strong>II _ The Lucky Monument</strong><br />
If UNESCO had existed in the 11th Century most of the World Heritage Sites would not exist today.<br />
<img class="alignnone size-medium wp-image-8457" title="STAR_preservation-II_03" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_03-760x515.jpg" alt="" /><br />
Piazza del Duomo, Florence &#8211; if UNESCO had existed in 1059</p>
<p><img class="alignnone size-medium wp-image-8458" title="STAR_preservation-II_04" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_04-760x287.jpg" alt="" /><br />
left: Basilica di San Pietro if UNESCO had existed in 1450, drawing by H.W. Brewer &#8211; right: Basilica di San Pietro, Rome</p>
<p><strong>III_ The Future Monument</strong><br />
Preserving Ideas to Ensure their Implementation.<br />
<img class="alignnone size-medium wp-image-8459" title="STAR_preservation-II_05" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_05-760x570.jpg" alt="" /></p>
<p><strong>IV_  The Never Ever Monument</strong><br />
Protecting from Protection; the Authentic Urban Reserves.<br />
<img class="alignnone size-medium wp-image-8460" title="STAR_preservation-II_06" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_06-760x482.jpg" alt="" /></p>
<p><strong>V _  The Would-Be Monument</strong><br />
STAR Nominations for the World Heritage List<br />
<img class="alignnone size-medium wp-image-8469" title="STAR_preservation-II_15" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_15-713x800.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8454" title="STAR_preservation-II_16" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_16-674x800.jpg" alt="" /></p>
<p><strong>VI _  The Iconic Monument</strong><br />
World Heritage Icons. The Sydney Opera House: a Dangerous Precedent.<br />
<img class="alignnone size-medium wp-image-8461" title="STAR_preservation-II_07" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_07-760x570.jpg" alt="" /></p>
<p><strong>VII _ The Digital Monument</strong><br />
Saving the City from the Cruelty of Nostalgia; Could Digital World Heritage Sites become the utopia of preservation?<br />
<img class="alignnone size-medium wp-image-8465" title="STAR_preservation-II_11" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_11-760x427.jpg" alt="" /><br />
Colosseo, Roma &#8211; WHS since 1990, ©Assassin’s Creed* Brotherhood, 2010<br />
*Assassin’s Creed is an award-winning historical video game series released in 2007</p>
<p><img class="alignnone size-medium wp-image-8466" title="STAR_preservation-II_12" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_12-760x528.jpg" alt="" /><br />
Madonna before and after Photoshop</p>
<p><strong>VIII _  The Unsustainable Monument</strong><br />
Cain and Abel: Preservation and Sustainability, Who will Kill Whom?<br />
<img class="alignnone size-medium wp-image-8462" title="STAR_preservation-II_08" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_08-760x506.jpg" alt="" /><br />
Cain and Abel I: Sustainable Pyramids</p>
<p><img class="alignnone size-medium wp-image-8463" title="STAR_preservation-II_09" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_09-760x584.jpg" alt="" /><br />
Cain and Abel II: Sustainable Acropolis</p>
<p><img class="alignnone size-medium wp-image-8464" title="STAR_preservation-II_10" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_10-760x693.jpg" alt="" /><br />
Cain and Abel III: Sustainable Pantheon</p>
<p><strong>IX _  The Botoxed Monument</strong><br />
The Pact with the Devil: if There is Botox, There is Hope.<br />
<img title="STAR_preservation-II_14" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_14-760x261.jpg" alt="" /><br />
left: Nicole Kidman before and after Botox  right: Sylvester Stallone before and after</p>
<p><img class="alignnone size-medium wp-image-8467" title="STAR_preservation-II_13" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-II_13-760x475.jpg" alt="" /><br />
Embalmed body of Vladimir Lenin</p>
<p>- &#8211; -<br />
 <br />
<strong>Title</strong>: In the Name of the Past: Countering the Preservation Crusades<br />
<strong>Project Name</strong>: Critical study about the dangers of preservation<br />
<strong>Date</strong>: December 2010 – April 2011 (First Phase: August – December 2009 + August – December 2010)<br />
<strong>Type</strong>: Self-initiated study<br />
<strong>Location</strong>: World Heritage Sites<br />
<strong>Site</strong>: World<br />
<strong>Program</strong>: Study about Preservation and intervention in UNESCO World Heritage Sites<br />
<strong>Surface</strong>: N/A<br />
<strong>Status</strong>: on going<br />
<strong>Client</strong>: Self-initiative<br />
<strong>Budget</strong>: N/A<br />
<strong>Publications</strong>:<br />
-Casabella #812, Milan, Italy, April 2012<br />
-MONU magazine on urbanism #14, Rotterdam, the Netherlands, April 2011<br />
<strong>STAR Team</strong>: Beatriz Ramo, Philip Vandermey (Feb 2011)<br />
<strong>Collaborators</strong>: Maarten Doude van Troostwijk (text editing)<br />
<strong>Extra</strong>: <em>See <a title="Preservation/ UNESCO Study" href="http://st-ar.nl/preservation-unesco-study/">First phase of the Study called Preservation + UNESCO Study</a></em></p>
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		<title>Paseo de la Estación de Elche</title>
		<link>http://st-ar.nl/paseo-de-la-estacion/</link>
		<comments>http://st-ar.nl/paseo-de-la-estacion/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 16:36:17 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Commission]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Landscape]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Preservation]]></category>
		<category><![CDATA[Prizes]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Public Space]]></category>

		<guid isPermaLink="false">http://st-ar.nl/?p=9337</guid>
		<description><![CDATA[Feb– Aug 2010 / on going , Elche, Spain - FIRST PRIZE   Coming soon&#8230; - &#8211; - Title: Paseo de la Estación Project Name: Reurbanization of the [...]]]></description>
			<content:encoded><![CDATA[<p>Feb– Aug 2010 / on going , Elche, Spain - <em>FIRST PRIZE</em><br />
<img class="alignnone size-medium wp-image-5023" title="STAR_paseo_05" src="http://st-ar.nl/wp-content/uploads/STAR_paseo_05-760x570.jpg" alt="" /> <br />
Coming soon&#8230;</p>
<p>- &#8211; -</p>
<p><strong>Title: </strong>Paseo de la Estación<br />
<strong>Project Name: </strong>Reurbanization of the Station Avenue in Elche / Reurbanización del Paseo Histórico de la Estación de Elche<br />
<strong>Date: </strong>February – August 2010 (Construction Drawings Phase) + October – December 2009 (Concept Phase)<br />
<strong>Type:</strong> Commission after FIRST PRIZE in Open Competition<br />
<strong>Location: </strong>Elche, Alicante, Spain<br />
<strong>Site: </strong>Avenida del Paseo de la Estación<br />
<strong>Programme: </strong>Public Space Sequence: Promenade area + New square + Green zones<br />
<strong>Surface: </strong>Area 15.000 m²<br />
<strong>Status: </strong>Approved + Tender – Construction expected in spring 2011<br />
<strong>Client: </strong>Ajuntament d’Elx – City of Elche<br />
<strong>Budget: </strong>€ 3,5 Mill. Financed by Spanish Central Government<br />
<strong>Awards: </strong>FIRST PRIZE in Open International Competition<br />
<strong>Publications: </strong><em>See Mirador </em><em>del</em><em> Palmeral Publications<br />
</em><strong>Exhibitions: </strong><em>See Mirador </em><em>del</em><em> Palmeral Exhibitions<br />
</em><strong>STAR Team:<br />
</strong>Construction Drawings Phase: Beatriz Ramo, Xiana Méndez, Elia Salcedo, Daniel Díez, Anna Dzierżon + last-week CAD assistance: Elena Barrigón<br />
Concept Phase: Beatriz Ramo, Guadalupe Hernández, Jean-Vianney Deleersnyder<br />
<strong>Collaborators:</strong> Installations:<strong> </strong>Grupo JG: José María Sancho;<strong> </strong>Architectural Techologist:<strong> </strong>Estudio M2 Oficina Técnica: Luis F. Perona, Francisco de Asís Pérez;<strong> </strong>Consulting/Support:<strong> </strong>Madhoc: Juan Tur, Carmen Pérez; Visualizations: Sander Lap + STAR<br />
<strong>Consulting: </strong>Structure Advice:<strong> </strong>BOMA (Barcelona, España): Agustí Obiol, Lluis Moya<br />
<strong>Extra: </strong><em>STAR won the competition for Mirador </em><em>del</em><em> Palmeral on July, 2009. The Reurbanization of the Paseo was one of the plans that STAR proposed as part of a full strategy for the redevelopment of the area.</em></p>
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		<title>Preservation + UNESCO Study</title>
		<link>http://st-ar.nl/preservation-unesco-study/</link>
		<comments>http://st-ar.nl/preservation-unesco-study/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 10:00:19 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Commission]]></category>
		<category><![CDATA[Cultural]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Preservation]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Self-Initiation]]></category>
		<category><![CDATA[Study]]></category>

		<guid isPermaLink="false">http://st-ar.nl/?p=4399</guid>
		<description><![CDATA[August – December 2009 + August – December 2010 / on going Last July 2009, STAR won the competition for the Mirador del Palmeral, located [...]]]></description>
			<content:encoded><![CDATA[<p>August – December 2009 + August – December 2010 / on going<br />
<img title="STAR_preservation-I_01" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_01-760x335.jpg" alt="" /><br />
Last July 2009, STAR won the competition for the <a title="Mirador del Palmeral" href="http://st-ar.nl/mirador-del-palmeral-de-elche/">Mirador </a>del Palmeral, located next to a UNESCO World Heritage Site &#8211; or maybe inside it… nobody is entirely sure yet as different maps display different boundaries.<br />
This is just the first of many confusions we encountered in the rules for preservation. These large gaps within the rules and the enormous political and social demagogy around the concept of World Heritage made it urgently necessary for our office to start an uncompromising study of preservation: from the way new interventions can take place at World Heritage Sites (WHS) to the way the UNESCO listing is used as a branding tool for a city.</p>
<p>This research analyzes many current and past interventions on World Heritage Sites; the process under a property becomes a World Heritage Site itself, as in the case of Elche’s Palm Grove, the site of the STAR Mirador proposal.<br />
The study analyzes the rationale behind the chosen site, its height, and even the need for the existence of the Mirador in Elche.</p>
<p>↑ Image above: The Expulsion from Paradise 1508-1512, Michelangelo</p>
<p>- &#8211; -<br />
<img class="alignnone size-medium wp-image-8474" title="STAR_preservation-I_02" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_02-760x376.jpg" alt="" /><br />
Ambiguity of the Selection Criteria</p>
<p><img class="alignnone size-medium wp-image-8475" title="STAR_preservation-I_03" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_03-760x537.jpg" alt="" /><br />
890 listed World Heritage Sites (2009)<br />
<img class="alignnone size-medium wp-image-8476" title="STAR_preservation-I_04" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_04-760x537.jpg" alt="" /><br />
Properties in the Red List<br />
<img class="alignnone size-medium wp-image-8477" title="STAR_preservation-I_05" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_05-760x537.jpg" alt="" /><br />
2 Properties deleted from the list since 1972</p>
<p><img title="STAR_preservation-I_06" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_06-760x537.jpg" alt="" /><br />
Intervention in WHS Toledo by Lapeña&amp;Torres</p>
<p><img title="STAR_preservation-I_07" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_07-760x499.jpg" alt="" /><br />
Intervention in WHS Zeche Zollverein by OMA</p>
<p><img class="alignnone size-medium wp-image-8480" title="STAR_preservation-I_08" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_08-760x195.jpg" alt="" /><br />
Piazza dei Miracol if UNESCO had existed in 1063<br />
<img class="alignnone size-medium wp-image-8482" title="STAR_preservation-I_10" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_10-760x195.jpg" alt="" /><br />
Piazza dei Miracoli: Battistero, Duomo, and Campanile</p>
<p><img class="alignnone size-medium wp-image-8483" title="STAR_preservation-I_11" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_11-760x237.jpg" alt="" /><br />
WHS area in London – Elche –Santiago</p>
<p><img class="alignnone size-medium wp-image-8484" title="STAR_preservation-I_12" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_12-760x552.jpg" alt="" /><br />
Huerto Torre de Vahillos in Elche</p>
<p><img class="alignnone size-medium wp-image-8485" title="STAR_preservation-I_13" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_13-760x422.jpg" alt="" /><br />
Elche: protected area in green; buffer zone in yellow</p>
<p><img class="alignnone size-medium wp-image-8486" title="STAR_preservation-I_14" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_14-760x405.jpg" alt="" /><br />
Wheel Shadow study</p>
<p><img class="alignnone size-medium wp-image-8487" title="STAR_preservation-I_15" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_15-760x427.jpg" alt="" /><br />
Current status of the protected huertos in Elche</p>
<p><img title="STAR_preservation-I_16" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_16-760x397.jpg" alt="" /><br />
Las Vegas: potential WHS under criteria I, II  and IV</p>
<p><img class="alignnone size-medium wp-image-8489" title="STAR_preservation-I_17" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_17-760x489.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-8472" title="STAR_preservation-I_18" src="http://st-ar.nl/wp-content/uploads/STAR_preservation-I_18-760x322.jpg" alt="" /></p>
<p>- &#8211; -</p>
<p><strong>Title: </strong>Preservation + UNESCO Study<br />
<strong>Project Name: </strong>Mirador del Palmeral Preservation Study<br />
<strong>Date: </strong>August 2009 – March 2010<br />
<strong>Type:</strong> Commission after Self-Initiated Study<br />
<strong>Location: </strong>World Heritage Sites + WHS: Elche’s Palm Grove (Palmeral del Elche)<br />
<strong>Site: </strong>Avenida del Paseo de la Estación + Roundabout with Avenida del Ferrocarril<br />
<strong>Program</strong>: Study about preservation and intervention in UNESCO World Heritage Sites<br />
<strong>Status: </strong>On going<br />
<strong>Client: </strong>Self-initiated + Ajuntament d’Elx &#8211; City of Elche<br />
<strong>Budget: </strong>N/A<br />
<strong>Publications: </strong>(Parts of it)<strong> </strong>MONU magazine on urbanism #14, Rotterdam, the Netherlands, April 2011<br />
<strong>STAR Team: </strong>Beatriz Ramo, Jean-Vianney Deleersnyder, Guadalupe Hernández<br />
<strong>Collaborators:</strong> Maarten Doude van Troostwijk (text editing)<br />
<strong>Consulting: </strong>Lina Gracia Toro, Jerónimo Guilabert Requena<br />
<strong>Extra: </strong><em>In July 2009, STAR won the competition for Mirador </em><em>del</em><em> Palmeral l</em><em>ocated next to a UNESCO World Heritage Site. The difficulty of intervening in a protected area, the large gaps within the preservation rules and the enormous political and social interest around the concept of World Heritage made it urgently necessary for the office to start a study of preservation. Afterwards the Municipality commissioned the office a development of the study focusing on the case of Mirador </em><em>del</em><em> Palmeral.</em></p>
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		<title>Mirador del Palmeral</title>
		<link>http://st-ar.nl/mirador-del-palmeral-de-elche/</link>
		<comments>http://st-ar.nl/mirador-del-palmeral-de-elche/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 15:29:15 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Competition]]></category>
		<category><![CDATA[Cultural]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[Landscape]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Preservation]]></category>
		<category><![CDATA[Prizes]]></category>
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		<description><![CDATA[Feb-Apr 2009 / on going, Elche, Spain - FIRST PRIZE In 2009 STAR won the International competition for the Mirador del Palmeral (Palm Grove’s Viewpoint) with the [...]]]></description>
			<content:encoded><![CDATA[<p>Feb-Apr 2009 / on going, Elche, Spain - <em>FIRST PRIZE</em><br />
<img class="alignnone size-medium wp-image-8308" title="STAR_Mirador_del_Palmeral_01" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_01-760x570.jpg" alt="" /><br />
<em>In 2009 STAR won the International competition for the Mirador del Palmeral (Palm Grove’s Viewpoint) with the simplest proposal, yet the most controversial project the office had ever undertaken.<br />
The two-phased competition received a lot of attention, not only because renowned firms such as: MVRDV, SANAA, Foster, Abalos+Sentkiewicz, and Lapeña&amp;Torres were invited to participate, but because STAR, as the office getting through the first-open phase, won the competition with a strategy, rather than a design. STAR trusted the simplicity of a Ferris wheel to meet all the requirements of the brief and more, which surprised and convinced a jury of reputable professionals and the City Mayor, who became one of its strongest supporters, that strategies more than shapes provide the best solutions.This project unleashed an avid debate among architects, who either quickly became loving supporters of the project, or turned into strong opponents alleging that the project was not ‘architectonic’ enough. But what is and what isn’t architecture? Even assuming that it isn’t architecture, is there something bad about that? The media had reported that: STAR’s proposal was &#8211; having overcome the outdated debate about the Icon &#8211; a step forward in many ways. The development of this competition brief was the ultimate proof for STAR that <strong>architectural thinking is stronger than even architecture itself.</strong></em></p>
<p><strong>Elche´s Wheel<br />
The Design of an Oxymoron.<br />
</strong>Thousands of words have been written on the influence of the current economic crisis on the construction business. However, we think that this event has accelerated the birth of a new form of architectural thinking that &#8211; when applied to architectural production &#8211; will generate intelligent and substantial ideas, and leave behind the sensationalistic architecture of quick consumption. We believe more than ever that strategies, rather than shapes, are the only valid answers to the demands of the city of today.<br />
The Mayor of Elche organized the competition with the requirement that the project should “provide the city with an EMBLEMATIC element to contemplate and promote the Palmeral of Elche” (quote from the competition brief). This raised the challenge of designing a humble icon, which is a true oxymoron. How to design an icon with the purpose of diverting attention towards something else?<br />
In our careers as architects, the competition for the Mirador del Palmeral was our first chance to create an emblem for the city in which the landscape plays a crucial role, whereby evoking admiration for this landscape is the raison d&#8217;être of the icon.<br />
Moreover, in this period of financial collapse and extreme preoccupation with sustainability, it would be hypocritical to close our eyes and produce another icon similar to all the previous ones. Let’s take this chance to think profoundly; to focus our intelligence on a strategy rather than on the egocentric and frozen architecture (icon) so characteristic of recent times.<br />
The cultural landscape of palms that constitutes the Palmeral of Elche dates back to the 10th century, when much of the Iberian Peninsula was under Arab rule. This great patchwork of agricultural plots (huertos) was listed as a UNESCO World Heritage Site in the year 2000. The palm grove extends over approximately half of the area of the city. Due to the loss of its original use, it is becoming more difficult to integrate the Palmeral into city life. Apart from some huertos that were transformed into parks (losing their initial configuration in the process), remain empty and are deteriorating. Most of the Palmeral, mainly the most authentic parts, passes unnoticed to inhabitants and tourists, who misunderstand that the real value of the palm grove is not in the palm tree itself but in the ordered system of its plantation. There is not a single viewpoint in the city where the huertos system of palms can be seen and understood. The highest public point is the tower of the Basilica, but viewed from there the Palmeral is mistakenly understood to be a random forest of trees.<br />
Within certain restrictions that apply to acting on a World Heritage Site, UNESCO supports interventions that enhance the universal value of the site. We believe that by building this viewpoint, tourists and inhabitants will be able to understand the Palmeral of Elche for the first time as a system of huertos, and recognise its strong presence in the city. Although the intervention should not eclipse or even compete with the importance of the Palmeral, it should be significant enough to attract tourism and regenerate the economy of the City.<br />
Thus, we searched for an atemporal emblem; intelligent and flexible; capable of fulfilling these requirements within a budget of €10 million. We need an imaginative solution.<br />
We propose a wheel for Elche. The wheel is a strategy. The wheel is resistant to fashion, style, and time. Its assembly is completely reversible and therefore the wheel has no permanent impact on the points where it touches the ground. As the wheel does not consume the total budget, we can also invest in the creation of adjacent public spaces. Moreover, with money made by selling tickets for the wheel, it is possible to recover the initial investment in less than three years. The wheel is an intelligent and rational structure; representative and beautiful, powerful and transparent.<br />
The Wheel is the perfect union between FORM and FUNCTION.</p>
<p><strong>Maximum Potential:  Mirador + Station, the greatest welcome to Elche</strong><br />
To explore the full potential of the intervention we propose three scenarios with different levels of investment. They range from the initial requirement of a single Mirador (viewpoint) project to a common building, housing the Mirador and railway station, with a connection to the platforms and the underground parking.<br />
Our design places the Mirador at the former site of Elche’s Railway Station, which was demolished in the 1970s. The new railway station was built on the same avenue, 100 metres to the East. The spatial quality of the building leaves much to be desired, and it is in poor condition. There is an investment of €6 million for its renovation already in place. We believe it does not make sense to invest in that building; rather we propose a much more efficient and comprehensive operation. We plan to make a common investment of €16 million, including the budget for the Mirador, for a new common building where both programs can benefit from shared functions. This idea is feasible because the project is located within the double platform area of the train tunnel. In this way, the Railway station comes back to its original place: at the end of the Paseo it is named after. The Mirador and the Palmeral will be the image of arrival in the city.<br />
<img title="STAR_Mirador_del_Palmeral_33" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_33-760x386.jpg" alt="" /></p>
<p><strong>Strategy in the immediate surroundings: Re-creation of Elche’s Palmeral<br />
</strong>As we don’t consume the entire initial budget with the Mirador we propose to invest the remainder on the creation of a large public space in the current Paseo de la Estación, and a big square in place of the current traffic roundabout in front of the new Mirador-Station.<br />
From the beginning of the 20th century until the 1960s this avenue was an elegant elevated Paseo Salon where the inhabitants of Elche enjoyed walking. It formed the main connection between the Railway Station and the City centre. With the prominence of the car in the 1960s, the elevated Paseo was demolished and transformed into a three lane road. This, together with the displacement of the railway station, damaged the character of the Paseo as a civic public space.<br />
After studying the current traffic patterns in the area, we propose restricting vehicular access to public transportation and bicycles.<br />
Once the Paseo is free of cars not only do we improve the sequence of public spaces on the North-South axis, the spaces between the city and the new Mirador+Station, but we also link the two parks that are currently disconnected on the East-West axis. Both parks are former palm huertos. This operation will unlock the enormous potential of the area as a public space right in the centre of the city. The construction of the Mirador-Station to the North of the Paseo will frame the views and will relocate the station in its former location.<br />
We propose to keep the Paseo as a “hard” surface so it may host a large number of events, which would be impossible in a green area. Moreover, due to the dry weather of Elche, a green Paseo would require a significant amount of maintenance.<br />
We have minimized the Paseo’s design to avoid compromising its potential. This design will only affect the surface; we have created a great carpet of tiles representing a pixelated aerial view of the Palmeral.<br />
This large mosaic will be visible from the wheel as an enormous piece of urban art.<br />
<img title="STAR_Mirador_del_Palmeral_50" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_50-760x540.jpg" alt="" /><br />
 <br />
- &#8211; -<br />
 <br />
<strong><img class="alignnone size-medium wp-image-8309" title="STAR_Mirador_del_Palmeral_02" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_02-760x572.jpg" alt="" /><br />
</strong><em>El chapuzón &#8211; </em>Museo Escolar Agrícola de Puçol<strong><br />
 <img class="alignnone size-medium wp-image-8310" title="STAR_Mirador_del_Palmeral_03" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_03-760x570.jpg" alt="" /><br />
</strong>East view of palmeral </p>
<p><img class="alignnone size-medium wp-image-8311" title="STAR_Mirador_del_Palmeral_04" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_04-760x537.jpg" alt="" /><br />
Site within the Palmeral  &#8211; UNESCO World Heritage Site since 2000<br />
 <br />
Brief demands:<br />
<img class="alignnone size-medium wp-image-8312" title="STAR_Mirador_del_Palmeral_05" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_05-760x479.jpg" alt="" /><br />
 <br />
Contradiction:<br />
<img class="alignnone size-medium wp-image-8313" title="STAR_Mirador_del_Palmeral_06" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_06-760x674.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8314" title="STAR_Mirador_del_Palmeral_07" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_07-760x537.jpg" alt="" /><br />
Current phenomena of Superstar architects / Iconic buildings<br />
<img class="alignnone size-medium wp-image-8315" title="STAR_Mirador_del_Palmeral_08" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_08-760x350.jpg" alt="" /><br />
 <br />
Invited architects for phase II:<br />
<img class="alignnone size-medium wp-image-8316" title="STAR_Mirador_del_Palmeral_09" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_09-760x537.jpg" alt="" /></p>
<p> <br />
Dilema: compromise?<br />
<img class="alignnone size-medium wp-image-8317" title="STAR_Mirador_del_Palmeral_10" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_10-760x537.jpg" alt="" /><br />
Solution: Form+Function<br />
<img class="alignnone size-medium wp-image-8318" title="STAR_Mirador_del_Palmeral_11" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_11-760x388.jpg" alt="" /><br />
Wheel vs. Traditional viewpoint typology<br />
<img class="alignnone size-medium wp-image-8319" title="STAR_Mirador_del_Palmeral_12" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_12-760x537.jpg" alt="" /><br />
Wheel vs. Iconic Building<img class="alignnone size-medium wp-image-8320" title="STAR_Mirador_del_Palmeral_13" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_13-760x537.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8321" title="STAR_Mirador_del_Palmeral_14" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_14-760x537.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8322" title="STAR_Mirador_del_Palmeral_15" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_15-760x537.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8323" title="STAR_Mirador_del_Palmeral_16" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_16-760x537.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8324" title="STAR_Mirador_del_Palmeral_17" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_17-760x537.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8325" title="STAR_Mirador_del_Palmeral_18" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_18-760x526.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8326" title="STAR_Mirador_del_Palmeral_19" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_19-760x168.jpg" alt="" /><br />
 <br />
We undertsand the wheel as a programme, not as a design. We will develop option 3, to test its feasibility<br />
<img class="alignnone size-medium wp-image-10949" title="STAR_Mirador_del_Palmeral_55" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_55-760x426.jpg" alt="" /><br />
<img title="STAR_Mirador_del_Palmeral_21" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_21-760x537.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-8337" title="STAR_Mirador_del_Palmeral_30" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_30-760x295.jpg" alt="" /></p>
<p><img title="STAR_Mirador_del_Palmeral_23" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_23-760x322.jpg" alt="" /><br />
View from Altamira Palace<br />
 <br />
 </p>
<p><img title="STAR_Mirador_del_Palmeral_44" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_44-760x316.jpg" alt="" /><br />
The square determines the maximum dimension of the wheel<br />
 <br />
<img class="alignnone size-medium wp-image-8331" title="STAR_Mirador_del_Palmeral_24" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_24-760x622.jpg" alt="" /><br />
 <br />
<img class="alignnone size-medium wp-image-8332" title="STAR_Mirador_del_Palmeral_25" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_25-760x538.jpg" alt="" /><br />
 <br />
<img class="alignnone size-medium wp-image-8335" title="STAR_Mirador_del_Palmeral_28" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_28-760x496.jpg" alt="" /><br />
 <br />
<img title="STAR_Mirador_del_Palmeral_20" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_20-760x537.jpg" alt="" /><br />
 <br />
<img title="STAR_Mirador_del_Palmeral_22" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_22-760x446.jpg" alt="" /><br />
Elevation from the Paseo</p>
<p><img title="STAR_Mirador_del_Palmeral_48" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_48-760x532.jpg" alt="" /><br />
 €4 million to invest in the creation of new public spaces</p>
<p><img title="STAR_Mirador_del_Palmeral_45" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_45-760x312.jpg" alt="" /><br />
New public space<br />
 <br />
Maximum potential:<br />
<img class="alignnone size-medium wp-image-8340" title="STAR_Mirador_del_Palmeral_33" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_33-760x386.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8341" title="STAR_Mirador_del_Palmeral_34" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_34-760x521.jpg" alt="" /><br />
In red: current location of Elche Railway Station<br />
 <br />
<img class="alignnone size-medium wp-image-8342" title="STAR_Mirador_del_Palmeral_35" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_35-760x570.jpg" alt="" /><br />
Elche Parc &#8211; Elche Railway Station<br />
 <br />
<img class="alignnone size-medium wp-image-8343" title="STAR_Mirador_del_Palmeral_36" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_36-760x570.jpg" alt="" /><br />
Current arrival at Elche&#8217;s station</p>
<p><img class="alignnone size-medium wp-image-8344" title="STAR_Mirador_del_Palmeral_37" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_37-760x568.jpg" alt="" /><br />
Proposed arrival at Elche&#8217;s station</p>
<p><img class="alignnone size-medium wp-image-8345" title="STAR_Mirador_del_Palmeral_38" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_382-760x570.jpg" alt="" /><br />
Proposed building: Mirador + Station + Parking</p>
<p><img class="alignnone size-medium wp-image-8346" title="STAR_Mirador_del_Palmeral_39" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_39-760x537.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-8347" title="STAR_Mirador_del_Palmeral_40" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_40-760x335.jpg" alt="" /><br />
<img title="STAR_Mirador_del_Palmeral_31" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_31-760x537.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-8348" title="STAR_Mirador_del_Palmeral_41" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_41-760x419.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-8349" title="STAR_Mirador_del_Palmeral_42" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_42-760x537.jpg" alt="" /><br />
Station elevation<br />
 <br />
<img class="alignnone size-medium wp-image-8350" title="STAR_Mirador_del_Palmeral_431" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_431-760x570.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-8353" title="STAR_Mirador_del_Palmeral_46" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_46-760x537.jpg" alt="" /><br />
 <br />
<img title="STAR_Mirador_del_Palmeral_32" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_32-760x405.jpg" alt="" /><br />
Shading study<br />
 <br />
<img class="alignnone size-medium wp-image-8354" title="STAR_Mirador_del_Palmeral_47" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_47-760x279.jpg" alt="" /><br />
<img title="STAR_Mirador_del_Palmeral_49" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_49-723x1024.jpg" alt="" /></p>
<p><img title="STAR_Mirador_del_Palmeral_51" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_51-760x322.jpg" alt="" /><br />
<img title="STAR_Mirador_del_Palmeral_27" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_27-760x514.jpg" alt="" /><br />
 <br />
<img title="STAR_Mirador_del_Palmeral_29" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_29-760x261.jpg" alt="" /><br />
<img class="alignnone size-medium wp-image-10950" title="STAR_Mirador_del_Palmeral_52" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_52-760x257.jpg" alt="" /><br />
With the wheel, it will be the firts time that Elche will be able to see its most famous view from a public place:<br />
<img class="alignnone size-medium wp-image-8360" title="STAR_Mirador_del_Palmeral_53" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_53-760x536.jpg" alt="" /><br />
 <br />
<img class="alignnone size-medium wp-image-8361" title="STAR_Mirador_del_Palmeral_54" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_54-567x800.jpg" alt="" /><br />
  <img title="STAR_Mirador_del_Palmeral_60" src="http://st-ar.nl/wp-content/uploads/STAR_Mirador_del_Palmeral_60-760x460.jpg" alt="" /></p>
<p> <br />
- &#8211; - <br />
 <br />
<strong>Title</strong>: Mirador del Palmeral<br />
<strong>Project name: </strong>Mirador del Palmeral de Elch<br />
<strong>Date:<br />
</strong>First phase: February 2009 – results March 23, 2009<br />
Second phase: May 2009 – results July 17, 2009<br />
<strong>Type:<br />
</strong>First phase: Open International Competition, selection of two teams from 56 participants (145 registrations).<br />
Second phase: Invited Competition (2 teams from first phase + 5 invited teams: SANAA, MVRDV, Foster &amp; Partners, Lapeña &amp; Torres, Ábalos &amp; Sentkiewicz + Teresa Galí-Arquitectura Agronomía)<br />
Organizer: OCOA &#8211; Oficina de Concursos Comunidad Valenciana<br />
Position:<strong> <em>FIRST PRIZE</em><br />
</strong><strong>Location: </strong>Elche, Alicante, Spain<br />
<strong>Site: </strong>Avenida del Paseo de la Estación + Roundabout with Avenida del Ferrocarril<br />
<strong> </strong><strong>Programme</strong>: View point + Reurbanization + Proposed: Railway Station, Parking, Cultural Centre, Strategy for the reintegration of the Palm Grove in the city<br />
<strong>Surface: </strong>15.000 m² of public spaces + 1200 m² of exhibition rooms + Mirador –<em>Viewpoint </em>+ Railway Station 1.100 m² + Parking 7.800 m²<br />
<strong>Status: </strong>Construction Public Spaces expected spring 2011<br />
<strong>Client: </strong>Ayuntamiento de Elche (Elche City Council)<br />
<strong>Budget: </strong>€ 10 Mill. + € 6 Mill. &#8211; Already reserved for the Railway Station<br />
<strong>Awards: </strong><strong><em>FIRST PRIZE<br />
</em></strong><strong>Publications:</strong> Selection:<br />
- Arquitectos Movilidad, Madrid, Spain, June, 2011<br />
-A New Generation in Architecture. West Arch vol.1, Berlin, Germany, September, 2010<br />
-Met Stip 2010, Amsterdam, the Netherlands, June, 2010<br />
-Architectuur NL #06, Amsterdam, the Netherlands, May, 2010<br />
-TC Cuadernos, Concursos #94, Valencia, Spain, May 2010<br />
-AV Proyectos #35, Madrid, Spain, March 2010<br />
-AWM &#8211; Architectenweb Magazine #31, Bussum, the Netherlands, February 2010<br />
-Arte y Cemento #2109, Bilbao, Spain, December 2009<br />
-Paisajismo #31, Barcelona, Spain, November 2009<br />
-Mark Magazine #22, Amsterdam, the Netherlands, Sept/Oct 2009<br />
-A10 magazine #29, Amsterdam, The Netherlands, Sept/Oct 2009<br />
-Cyan Magazine #5, (Spain), Sept/Oct 2009<br />
-a+u. Architecture and Urbanism #468, Tokyo, Japan, September 2009<br />
-Space Magazine #502, Seoul, Korea, September 09<br />
-Design ReportMagazine # Spanien, Leinfelden, Germany, September 2009<br />
-AD Algeem Dagblad #230709, Amsterdam, the Netherlands, July 2009<br />
-Diario La Verdad #180709, Elche, Spain, July 2009<br />
-Diario Información #180709, Elche, Spain, July 2009<br />
-Diario Información #050609, Elche, Spain, June 2009<br />
-Diario La Verdad #050609, Elche, Spain, June 2009<br />
<strong>Exhibitions:</strong> Selection:<br />
-West Arch – A New Generation in Architecture at the Ludwig Forum für International Kunst, Aachen, Germany, September 12 – November 14, 2010<br />
-Traveling Exhibition Elche, Spain June 29–17 July 2009<br />
-Lonja del Ayuntamiento, Elche, Spain June 5 – 29, 2009<br />
-Solo Presentation at Menage a Trois in Matadero, during the Madrid Architecture Week, October 5, 2010<br />
-Solo Presentation at FITUR 2010, IFEMA, Madrid, Spain, January 20, 2010<br />
<strong>STAR Team:</strong> First phase: Beatriz Ramo, Jean-Vianney Deleersnyder, Simone de Iacobis<br />
Second phase: Beatriz Ramo, Jean-Vianney Deleersnyder, Jordi Milà, Albert Perez, Luca Vandini<br />
<strong>Collaborators: </strong>Competition phase: Logistics: Javier Ramo, Ana López – Angulo, Bernd Upmeyer (BOARD) Model: Vincent de Rijk + STAR; Text Editing: Maarten Doude van Troostwijk; Model 2011: Vincent de Rijk + STAR (Philip Vandermey, Francesca Rizzetto, Genoveva Carrión)<br />
<strong>Consulting:</strong> ARUP España, Project director: Ignacio Fernández Solla (Associate Director) Coordinator: Fernando García Colorado, Structure: Patricio García Hernández, Kayin Dawoodi; Sustainability: Ramón Rodríguez Cabezón (Associate), Albert Hassan, Susana Saiz Alcázar; Electrical installation: Pablo Checa Sanz (Associate), Valentín García Rasero<br />
- &#8211; -</p>
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		<title>The Re-Creation of the European City &#8211; Urban Shopping List for Secondary Cities</title>
		<link>http://st-ar.nl/the-recreation-2/</link>
		<comments>http://st-ar.nl/the-recreation-2/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 00:00:00 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Commission]]></category>
		<category><![CDATA[Cultural]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Self-Initiation]]></category>
		<category><![CDATA[Study]]></category>

		<guid isPermaLink="false">http://st-ar.nl/?p=2330</guid>
		<description><![CDATA[December 2005 &#8211; On going, Europe This study is meant to give a general idea of the elements that are shaping cities today. Cities of [...]]]></description>
			<content:encoded><![CDATA[<p>December 2005 &#8211; On going, Europe<br />
<img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-16.jpg" alt="" /><br />
This study is meant to give a general idea of the elements that are shaping cities today. Cities of today have the same needs as those of hundreds of years ago: communication and representation. They need to be connected and they need to be attractive.<br />
The elements that provide these necessities change and evolve through time. I see the European City as an evolving system of re-invention of the <em>res publica</em>. However, today the shape of the city is not designed solely by architects, but also by developers and multinational companies. What once the Roman roads meant for communication is represented by Ryanair today. The cult and veneration that temples received centuries ago, is these days being given to Superstar Architecture. Could Ikea be the latest step in two thousand years of evolution of the Agora?<br />
<em>↑ image above: Matrix of necessities throughout history</em></p>
<p><strong>The Current Situation<br />
</strong>Strong competition among cities in Europe has started. The battlefield for these cities has widened from the national to the international stage. This process of global integration is reorienting the political, social and economical urbanism.  It generates the need in these cities for incorporating certain elements that directly define the European City of today. They seek for identity. The aim is to establish relations between the cities, based on communication and representation, to belong to the spatial structure of corporations, and to create public initiatives to attract foreign investment and tourism. A beautiful square or an impressive cathedral are not enough for the city today. To be recognized as ¨A European 21st century City¨ a big portfolio of projects needs to be assembled. This portfolio will address strategies of city developers and multinational companies rather than the rules of architects. We witness how at one and the same time similar elements appear in very distant European cities, transforming them enormously, positioning them on the European map, or giving them a new identity.<br />
<strong><br />
Secondary Cities: <em>The Rising Urban Stars</em>*</strong><br />
Yet the most radical changes are not taking place in capitals like Paris or Madrid, but in smaller and less important secondary cities that need to compete for their position in Europe. The last decades were the era of the megacity. Nevertheless, in the coming years we are going to talk much more about the smaller ones, as most of the urban populations live in these secondary cities. They have the possibility and opportunity to change. Paris will always be Paris. Today it is easier for Secondary Cities to build self-sustaining economies, independent of the big cities, as firms and workers look to avoid the problems of these major centres. Regional hubs, resort towns, provincial capitals… are booming! **</p>
<p><em>* Term used by the real estate service firm Jones Lang LaSalle on its report ‘Rising Urban Stars – Uncovering Future Winners’, May 2003.<br />
</em><em>**Foroohar, R 2006, ‘Unlikely Boomtowns’, Newsweek.com, 3-10 July</em><em></em><em>↑</em>image above: Matrix of necessities throughout history</p>
<p><strong><br />
Zaragoza</strong><strong>, the <em>Urban Star<br />
</em></strong>Zaragoza (Spain) is one of these “Urban Stars”. Situated between Madrid and Barcelona, it is the fifth biggest city in Spain, with 650.000 inhabitants. Until now, Zaragoza was no more than a regional centre but it is currently developing an unprecedented number of ambitious projects. The position of Zaragoza both in the national and international context &#8211; specifically in the European &#8211; will totally change. In a couple of years, Zaragoza will have taken one of its biggest steps in its history.<br />
In 2008, Zaragoza will host the next International EXPO. It has just completed Plaza, the biggest logistics platform in Europe. Ryanair has been operating services to the city since 2004, adding a new destination every year. Ikea just opened a store last May. Since 2003, the high-speed train connects the city with Madrid in less than an hour and a half and it will connect with Barcelona in 2008. Zaha Hadid and Herzog &amp; de Meuron are building in the city. The football stadium will be completely renovated. Global brands like H&amp;M have shops in the city since the year 2001. It is a candidate for the European Capital of Culture in 2016. It works on its rebirth as a “City of Knowledge’’ and it has created a committee of experts, including Manuel Castells and Saskia Sassen, to implement their theories in the city.<br />
These elements are significantly changing Zaragoza; from its position in Europe to the way the population will furnish their living rooms.<br />
<strong><br />
Urban Shopping List for Secondary Cities<br />
</strong>1-Superstar Architect                                       <br />
2-Ikea                                                                                                                    <br />
3-Low-cost airlines<br />
4-High-speed rail connection                            <br />
5-Big events<br />
6-European Capital of Culture         <br />
7- Re-baptism<br />
8- New football Stadium<br />
9- Information Society<br />
10- Global brands</p>
<p>All cities, consciously or unconsciously, try to collect them all. The more they obtain, the closer they get to being ideal cities. With the help of these urban elements, secondary cities can be successfully promoted and can become attractive locations for business and living. Such effect would never take place in A-list cities, where one element would never mean so much, as they already have strong and fixed identities.<br />
In the history of European Cities, we have always found some common urban elements that establish coherence among the different cities in every epoch: the agora, the market square, the gothic cathedrals, etc. It would also be possible to draw up an “urban shopping list” for each historical period.<br />
Zaragoza is the only city in Europe that is developing the entire “urban shopping list” at the same time, understanding it as a sum of elements. This has allowed Zaragoza to re-create itself from a provincial capital into the new “European City” in a record time of just 8 years.<br />
 <br />
(…)<br />
 <br />
<strong>Ten elements, ONE operation: The Re-Creation</strong><br />
Zaragoza has created Plaza, its logistics centre, connected it to the high-speed train and located it right next to the future new airport terminal, injected with activity by Ryanair, which tries to link the city with various additional destinations before the International Expo in 2008. The Expo is pushing this and other infrastructure developments like the closing of the main ring where Ikea just opened. Based on the Expo theme of “Water” a complete regeneration of the riverfront is being carried out, where the new football stadium may be built. The Expo site will be connected to the high-speed train station by a bridge by Zaha Hadid, at the end of the “Digital Mile”, a project in collaboration with MIT as a “Zaragoza City of Knowledge” initiative guiding the city into the Information Society. This, and the Herzog &amp;de Meuron project for the new Goya museum, will support Zaragoza’s candidature for the European Capital of Culture in 2016. The partnership with MIT started a logistics masters program set up in Plaza, where Zara, one of the biggest retail brands, took the biggest lot to built one of its Spanish logistics centers.</p>
<p><strong>Hardware and software</strong><br />
To talk about a contemporary “European City” is to talk about these elements. Today the main differences between, and the similarities among, European cities are measured by the non-existence or the presence of these elements. Sofia in Bulgaria feels very “European”, very familiar to many places such as Barcelona or Vienna.  Bucharest reminds tone of Madrid or Paris, but there is a huge difference between Sofia and Bucharest and Barcelona, Madrid o Vienna. The “hardware” may look the same, recognizable…but the “software” – the urban shopping list – accounts for the differences. The collection of these elements determinates the European City of today. The hardware is static. The software activates the hardware and the construction of it. (On the other hand, cities in the Middle East, with very different hardware, like Dubai and Kuwait are getting the same software as our cities do. The Superstar architecture phenomenon is even getting more intense there. Ikea has opened stores in both Dubai and Kuwait, as have H&amp;M and Zara, etc&#8230;)<br />
Within the rich diversity in the history of Europe, we were always able to find similar elements in these cities, within the limits of the territory, in each historical epoch. Each polis in the Greek Empire had an agora; the inhabitants of the cities in the Roman Empire entertained themselves in similarly designed theatres. We recognize a Roman theatre in Algeria or Italy, and a Gothic cathedral in Spain, France or Poland.  This coherence remained throughout history and extended to the creation of city networks through roman roads, medieval sea routes, etc.<br />
Ikea has created a new activity centre in Zaragoza. Ryanair does not make the city more beautiful, but it is raising the number of visitors. Zaragoza is 2000 years old, but the Expo 2008 or the Superstar Architecture of today will present it to Europe for as if “the first time”.</p>
<p>The “Urban Shopping List” is a tool to approach the city. It reveals how close the city is to its ideal condition.</p>
<p>Fully published in <a href="http://st-ar.nl/monu-magazine-on-urbanism-7-%e2%80%93-second-rate-urbanism-3/">MONU 7  2nd Rate Urbanism</a><br />
 </p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-7.jpg" alt="" /><br />
Urban Shopping Matrix applied to some cities</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-9.jpg" alt="" /><br />
Renaissance ideal city of Palmanova.<em> (from universutopia.net)<br />
 </em></p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-8.jpg" alt="" /><br />
21st century ideal city</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-14.jpg" alt="" /><br />
Zaragoza<br />
<strong></strong></p>
<p><strong>1-Superstar Architect</strong></p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-10.jpg" alt="" /></p>
<p>Superstar Architects in Spain &#8211; 2007</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-6.jpg" alt="" /><br />
The Colossus of Mount Athos, Macedonia, by Johann Bernhard Fischer Von Erlach</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-4.jpg" alt="" /><br />
 Zaragoza Mayor with Zaha Hadid<br />
 <strong><br />
2-Ikea<br />
</strong><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-11.jpg" alt="" /><br />
Ikea in the Peninsula Iberica &#8211; 2007</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-3.jpg" alt="" /><br />
Ikea in Coventry<img class="alignnone size-medium wp-image-10055" title="STAR_The recreation-1-2" src="http://st-ar.nl/wp-content/uploads/STAR_The-recreation-1-2-760x282.jpg" alt="" /> <br />
 <br />
<img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-18.jpg" alt="" /><br />
<em>“Ikea will help to fix the identity of </em><em>Zaragoza</em><em>” (…)</em> – Mayor of Zaragoza</p>
<p><img class="alignnone size-medium wp-image-10053" title="STAR_The recreation-19" src="http://st-ar.nl/wp-content/uploads/STAR_The-recreation-19-760x467.jpg" alt="" /></p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-17.jpg" alt="" /><br />
 Ikea in the area of Spijkenisse (The Netherlands)<br />
<strong> <br />
 3-Low-Cost Airline<br />
</strong><em>Brussels</em><em> is full of monuments to the `builders of Europe´. It may now be time for a Stelios square or a Boulevard O’Leary, the two pioneers of </em><em>Europe</em><em> low-cost airlines (EasyJet and Ryanair), who have done more to integrate </em><em>Europe</em><em> than any numbers of diplomats and ministers<br />
</em>From: The Economist January 29th 2005 <em>Low-cost founding fathers. How cheap air flights</em><em> are bringing Europeans together</em></p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-12.jpg" alt="" /><br />
Low – Cost Airlines in Spain -2007</p>
<p><strong>4-9 High-Speed Rail Connection; Big Events; European Capital of Culture; Re-baptism; New football Stadium; Information Society</strong><br />
<img class="alignnone size-full wp-image-10975" title="STAR_The-recreation-32" src="http://st-ar.nl/wp-content/uploads/STAR_The-recreation-32.jpg" alt="" /><br />
Big Events, High-Speed Train, ECOC and Re-Baptism in Spain &#8211; 2007<br />
 <br />
<strong>10- Global brands</strong><br />
 <br />
<img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-13.jpg" alt="" /><br />
h&amp;m in Spain &#8211; 2007</p>
<p>  <img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-24.jpg" alt="" /><br />
10 Elements- Spain 2007</p>
<p><img class="alignnone size-medium wp-image-10971" title="STAR_The recreation-22-5" src="http://st-ar.nl/wp-content/uploads/STAR_The-recreation-22-5-760x283.jpg" alt="" /><br />
Sofia and Bucarest</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-20.jpg" alt="" /><br />
View of Zaragoza, Diego Velazquez XVII century</p>
<p><img src="http://st-ar.nl/wp-content/uploads/massupload/499002STAR_The recreation-21.jpg" alt="" /><br />
View of Zaragoza, Diego Velázquez + STAR<br />
 <br />
- &#8211; -<br />
<strong><br />
Title: </strong>The Re-Creation of the European City &#8211; Urban Shopping list for Secondary Cities.<br />
<strong>Project name: </strong>The Re-Creation of the European City &#8211; Urban Shopping list for Secondary Cities.<br />
<strong>Date: </strong>December 2005 &#8211; On going<br />
<strong>Type:</strong> Self-initiated<br />
<strong>Location: </strong>Europe<br />
<strong>Site: </strong>Europe<br />
<strong>Programme: </strong>Study about Secondary European Cities<br />
<strong>Status: </strong>on going<br />
<strong>Client: </strong>Self-initiated (Parts of the study were supported by the Government of Aragon and the City Council of Zaragoza, Spain)<br />
<strong>Budget: </strong>N/A<strong><br />
</strong><strong>Publications:<br />
</strong>- Met Stip 2010, Amsterdam, the Netherlands, June, 2010<br />
-A New Generation in Architecture. West Arch vol.1, Berlin, Germany, September, 2010<br />
-Architectuur NL #06, Amsterdam, the Netherlands, May, 2010<br />
<strong>-</strong>Blauwe Kamer #2, Wageningen, the Nethelands, April 2009<br />
-MONU, magazine on urbanism Second Rate Urbanism #7, Rotterdam, the Netherlands, October 2007<br />
-The European tradition of Urbanism and its Future &#8211; International PhD conference, Delft, the Netherlands, September 2007<br />
<strong>Exhibitions – solo Presentations:<br />
</strong>-Lecture at the Gerrit Rietveld Academy, Amsterdam, the Netherlands, April 23, 2009<br />
-Lecture at the 4th ISSU Congress “The European Tradition of Urbanism – and its Future”. TU Delft, the Netherlands, September 26, 2009<br />
<strong>STAR Team: </strong>Beatriz Ramo(2005-&#8230;) with (collaboration in some phases): Simon Davis (2006), Andreas Kofler(2006), João Prates Ruivo(2006), Theo Deutinger(2006), Joana Garcia Oliveira (2007), Astrid Rovisco Suzano (2007)<br />
<strong>Collaborators: </strong>(Collaboration in some phases) Bernd Upmeyer -BOARD (2007)<br />
<strong>Extra: </strong>Thanks to:<br />
Ana Beatriz López -Angulo– Angulo for giving the inspiration of this work; Government of Aragon and the City Council of Zaragoza: Carmelo Bosque Palacín, María Teresa Perez Esteban, Olga Roldán Laguarta, Jesús Sánchez Farracés and Javier Velasco Rodríguez.; Conversation or/and interview with: Jerónimo Blasco, Pablo de la Cal, Miguel Angel Jiménez  and Francisco Javier Monclús from Consorcio Expo Zaragoza 2008, Juan Carlos Trillo from the Government of Aragón, Enrique Uldemolins and Angela López from the University of Zaragoza, and Floris Alkemade from OMA.</p>
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		<title>Manzana 5 &#8211; Development</title>
		<link>http://st-ar.nl/manzana-5/</link>
		<comments>http://st-ar.nl/manzana-5/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 09:54:44 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Commission]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Mixed-use]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Prizes]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Residential]]></category>

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		<description><![CDATA[Aug 07–Jan 08/on going, Zaragoza, Spain &#8211; FIRST PRIZE Manzana 5  -Development &#8211; has been commissioned after winning first prize in the Open Competition for [...]]]></description>
			<content:encoded><![CDATA[<p>Aug 07–Jan 08/on going, Zaragoza, Spain &#8211; <em>FIRST PRIZE</em><br />
<img class="alignnone size-medium wp-image-11141" title="STAR_Manzan5-00" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-00-760x535.jpg" alt="" /><br />
<em>Manzana 5  -Development &#8211; has been commissioned after winning first prize in the Open Competition for <a href="http://st-ar.nl/manzana-5-6/">Blocks 5 and 6 </a>of the Digital Mile District in </em><em>Zaragoza.</em><br />
<em> </em></p>
<div><strong>The Re-Creation of </strong><strong>Zaragoza<br />
</strong>Zaragoza is undergoing a huge transformation. It is the 5<sup>th</sup> biggest city in Spain but for many years stayed too comfortable and closed in itself. The city has become aware of the enormous competition among European cities in this day and age, and in a span of less than 10 years will undergo a radical recreation. Zaragoza is gathering the ten elements of the portfolio we describe in our study <a title="The Re-Creation of the European City – Urban Shopping List for Secondary Cities" href="http://st-ar.nl/the-recreation-2/">The Re-Creation of the European City</a>.</div>
<div>The relocation of Zaragoza Railway Station in the Delicias district and its transformation into a modern intermodal station with High Speed trains has kick started the regeneration of the entire area, which works according to an ambitious master plan called the <a href="http://www.milladigital.org/ingles/01_quees.php" target="_blank">Digital Mile</a> District, where the City is collaborating with MIT (Massachusetts Institute of Technology) and experts such as Willian Mitchel, D. Manuel Castells, and Saskia Sassen.<br />
Zaragoza will play host to the next International Exhibition in 2008. The site of the Expo is fairly close to the Digital Mile, which will benefit from the event. Manzana 5 enjoys the most privileged location in the Digital Mile: right in front of the new station and the Plaza Sur. Manzana 5 is a mixed-use block of 43 metres in height and a 123 by 63 metre base.</div>
<div><strong><br />
Imposition<br />
</strong>The brief of the competition predetermined strictly the volume of the blocks: two rotund trident profiles with the three slabs of each block facing each other, and not the main avenue or the new railway station, as was expected.<br />
After a predictable initial reaction looking to modify this shape, we feel intrigued in discovering the reason for this apparent incongruence. By studying the master plan we understood the decision. The shape of the blocks is not following any architectonic approach but a much more urban one: rather than creating a façade, the blocks want to disappear into the smallest silhouette to make the station visible to the city.  We imagined how two large pieces were cut out of each of the initial volumes.<br />
To illustrate this aggressive gesture we will treat the surfaces that were always meant to be exposed differently from the surfaces that are left exposed as a result of creating the silhouette.</div>
<div><strong><br />
Ever-changing rigidity<br />
</strong>To compensate for the rigidity of the brief and the imposition of the shape of the block we will choose a façade that will forever be changing. We will cover the exterior surfaces equally with glass laminated with a diachronic film, a material that can reflect any colour. The perception of the colour of the Manzana 5 will never stay the same. We will not know what the building will look like until it is finished and even then we will never be able to control its image. It will change from white to red, to yellow, to pink, to golden… It may look stunning, beautiful, subtle, hideous, or delicate, all on the same day. The inner surfaces will be treated delicately with glass in different white tones. The use of only one material to cover the 12,000 m2 of external facade emphasises the rigid silhouette of the trident and stresses the appropriate large scale of the block; in contrast, the diachronic film will provide the building with an ever-changing image.</div>
<div><strong><br />
Looking for the finest image<br />
</strong>The urban gesture of the block, that positions the slabs perpendicularly to the main avenue and to the Station Plaza, compromises the views from the apartments and offices, which will have to view each other or look at the communal garden. We accepted this urban gesture as a valid strategy to keep the station view of the city, but we felt that something had to give in exchange so the daily view of the users of the slabs would be enhanced. Looking for what could possibly be the finest view we researched the oeuvre of Francisco de Goya, born in Zaragoza in 1746, and to our surprise we discovered that his painting <em><a href="http://en.wikipedia.org/wiki/La_maja_desnuda " target="_blank">La Maja Desnuda</a></em> (The Nude <em>Maja</em>) is of the same proportions as the Manzana 5 plan. This painting is one of the best-known works by Goya and the first entirely profane life-size female nude in Western art. The garden will feature this painting, scaled up in size 65 times, in pixelated format using a system of grass and vegetation tiles that collect the rain water.<br />
The ever changing character of Manzana 5 will enter into dialogue with the urban context. Users of the buildings will never be able to see these changes when inside. They will be looking at serene whitish inner facades and the beautiful Goya painting.  Internet users will also be able to enjoy the 100 metres tall <em>Maja Desnuda</em> when visiting Zaragoza through Google Earth.</div>
<div><strong><br />
Architecture solves the problems of urban planning<br />
</strong>Due to the rush in conceiving the urban plans for Manzana 5 and 6 we encountered a big problem while developing the building that could seriously compromise its design: the building, as proposed in the master plan, did not comply with fire regulations. The time constraints made the modification and further approval of a new master plan impossible. The solution proposed by the fire department of the City was to open up a street and cutting the block in two, to allow for the access of fire engines to the core of the building. To our mind, this was a very poor solution, as it compromised the coveted large scale of the block; it was also undesirable to the client who would lose an awful lot of valuable retail space and the possibility of constructing a large mall, rather than two disconnected commercial pieces. By studying carefully the fire regulations and by meeting the firemen on several occasions we came up with a simple fire safety concept that would not require any cuts to the building, nor any extra investment, whilst making more space available for housing. We planned a big staircase to the common gardens, which would be considered a ‘safe place’, becoming a second ground-floor from where users may be evacuated. We also proposed duplex apartments on the top floors, reducing the “escape height” of one floor. These users will have an alternative emergency exit, an ascendant escape route, that will lead them to the roof of the blocks, from where they will be able to descend using another staircase to the ground-floor. In this way we eliminate half of the stairs in each block, freeing up this space to the apartments. Architecture solved the problems of poor urban planning.</div>
<div>The required programme of Manzana 5 is composed of 60,000 m2 of residential, administrative, parking, and retail programme. Within the block we will allow maximum flexibility in housing typology. It contains 168 apartments from 100 possible different typologies, all fitting within the same structural grid and services layout. The smallest is 40 m2 and the largest is 180 m2.</div>
<div><img class="alignnone size-medium wp-image-11099" title="STAR_Manzan5-36" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-36-760x537.jpg" alt="" /></div>
<p><img class="alignnone size-medium wp-image-11117" title="STAR_Manzan5-60" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-60-760x387.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11118" title="STAR_Manzan5-65" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-651-760x267.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11119" title="STAR_Manzan5-66" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-66-760x564.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11103" title="STAR_Manzan5-40" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-40-760x498.jpg" alt="" /></p>
<p><img class="alignnone size-full wp-image-11081" title="STAR_Manzan5-9 copy" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-9-copy.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11110" title="STAR_Manzan5-50" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-50-760x570.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11114" title="STAR_Manzan5-57" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-57-760x503.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11105" title="STAR_Manzan5-42" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-42-760x408.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11115" title="STAR_Manzan5-58" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-58-760x512.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11107" title="STAR_Manzan5-46" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-46-523x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11095" title="STAR_Manzan5-32" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-32-760x268.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11113" title="STAR_Manzan5-56" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-56-760x373.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11076" title="STAR_Manzan5-3" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-3-760x417.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11085" title="STAR_Manzan5-15" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-15-760x429.jpg" alt="" /></p>
<p><img class="alignnone size-full wp-image-11075" title="STAR_Manzan5-2copy" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-2copy.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11082" title="STAR_Manzan5-11" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-11-760x570.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11111" title="STAR_Manzan5-53" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-53-760x497.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11102" title="STAR_Manzan5-39" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-39-760x537.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11092" title="STAR_Manzan5-28" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-28-760x536.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11120" title="STAR_Manzan5-Ground Floor" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-Ground-Floor-642x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11080" title="STAR_Manzan5-8copy2" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-8copy2-760x511.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11122" title="STAR_Manzan5-section2" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-section2-760x748.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11121" title="STAR_Manzan5-section1" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-section1-760x797.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11079" title="STAR_Manzan5-7c" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-7c-760x744.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11112" title="STAR_Manzan5-54" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-54-600x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11104" title="STAR_Manzan5-41" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-41-760x676.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11109" title="STAR_Manzan5-49" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-49-760x570.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11077" title="STAR_Manzan5-4" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-4-760x495.jpg" alt="" /></p>
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<p><img class="alignnone size-medium wp-image-11084" title="STAR_Manzan5-13" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-13-760x466.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11083" title="STAR_Manzan5-12" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-12-760x570.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11094" title="STAR_Manzan5-30" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-30-760x538.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11093" title="STAR_Manzan5-29" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-29-760x542.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11100" title="STAR_Manzan5-37" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-37-628x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11116" title="STAR_Manzan5-59" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-59-760x166.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11145" title="STAR_Manzan5-33" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-331-760x536.jpg" alt="" /><img class="alignnone size-medium wp-image-11147" title="STAR_Manzan5-34" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-342-760x536.jpg" alt="" /><img class="alignnone size-medium wp-image-11144" title="STAR_Manzan5-plan2" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-plan2-760x478.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11143" title="STAR_Manzan5-plan1" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-plan1-760x561.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11087" title="STAR_Manzan5-18" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-18-760x437.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11089" title="STAR_Manzan5-20" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-20-600x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11088" title="STAR_Manzan5-19-16" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-19-16-760x483.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11091" title="STAR_Manzan5-23" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-23-655x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11086" title="STAR_Manzan5-17" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-17-637x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11090" title="STAR_Manzan5-22" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-22-600x800.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11108" title="STAR_Manzan5-47" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-47-760x625.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-11078" title="STAR_Manzan5-5" src="http://st-ar.nl/wp-content/uploads/STAR_Manzan5-5-760x471.jpg" alt="" /></p>
<p>- &#8211; -</p>
<div><strong>Title: </strong>Manzana 5 &#8211; Development<br />
<strong>Project name: </strong>Manzana 5 del Entorno de la Estación del AVE en Zaragoza – Block 5 in the High-Speed Railway Station district in Zaragoza<br />
<strong>Date: </strong>August 2007 – January 2008 / Approved by the COAA on January 2008<br />
<strong>Type:</strong> Commission after FIRST PRIZE in Open Competition<br />
<strong>Location: </strong>Zaragoza, Spain<br />
<strong>Site: </strong>Digital Mile district; Avenida de Navarra / Plaza Sur next to High Speed railway station.<br />
<strong>Programme: </strong>168 Houses (105 possible typologies) from 40 m² to 200 m² + Offices + Mall + Parking<br />
<strong>Surface: </strong>60.000 m² (18.100 m² residential + 8.500 m² offices, 14.000 m² retail +19.000 m² parking + 4.500 m² green areas)<br />
<strong>Status: </strong>On going<br />
<strong>Client: </strong>Zaragoza Alta Velocidad 2002 S.A.<br />
<strong>Budget: </strong>€ 45 Mill.<br />
<strong>Awards: <em>FIRST PRIZE</em><br />
</strong><strong>Publications:<br />
</strong>-Future Arquitecturas #15, Madrid, Spain, January 2009<br />
-Belvedere by Pimba! #01, Montevideo, Uruguay, April 2008<br />
-Arquitectura e Vida #92, Lisbon, Portugal, April, 2008<br />
-Arquitectos Madrid #0 Madrid, Spain, December 2007<br />
-InfoDomus magazine #14, Spain, November -December 2007<br />
-Gremios &#8211; Periodico de la Construccion #8, Aragón Edition, September 2007<br />
-Heraldo de Aragón, Zaragoza Spain, July 2007<br />
-El Periódico de Aragón, Zaragoza Spain, July 2007<br />
<strong>Exhibitions: </strong>West Arch – A New Generation in Architecture, at the Ludwig Forum für International Kunst, Aachen, Germany,September 12 – November 14, 2010<br />
<strong>STAR Team: </strong>Beatriz Ramo, Joana Garcia de Oliveira, Astrid Rovisco Suzano, Ruben Iglesias, Irene Solé, Inês Tavares. Model: Guadalupe Hernández and Jean-Vianney Deleersnyder<br />
<strong>Collaborators: </strong>Rodrigo Núñez Carrasco (Consulting and Construction Adviser), Ana Rodríguez (Drafting support), La Catedral (Visualization support)<br />
<strong>Consulting: </strong>Valladares (Engineering Advisors), ARUP Amsterdam (Facade Advisors), Jan van Rongen (Facade Advisor)<br />
<strong>Extra: </strong><em>Thanks to:</em><em> Javier Ramo (Logistics and Administration), Juan Carlos Romero (S&amp;P), Paco Revilla, Pedro Urroz (Zaragoza Fireman Brigade), Ana Ramo y Ana López-Angulo (Logistics), Gloria Tuesta (Aragón Urban Management), María Pilar Sancho, Andrés Fernández (Zaragoza Alta Velocidad), Fernándo García (Centro de Estudios COA Aragón), Jesús Carcamo (OTIS)</em><strong> </strong></div>
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		<title>Cadrete House(s)</title>
		<link>http://st-ar.nl/cadrete-house/</link>
		<comments>http://st-ar.nl/cadrete-house/#comments</comments>
		<pubDate>Sun, 10 Jun 2007 10:00:11 +0000</pubDate>
		<dc:creator>beatriz</dc:creator>
				<category><![CDATA[Commission]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On going]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Residential]]></category>

		<guid isPermaLink="false">http://st-ar.nl/?p=6961</guid>
		<description><![CDATA[On going, Cadrete, Zaragoza, Spain Coming soon&#8230;  - &#8211; -    Title: Cadrete House Project name: Cadrete House Date: May – September 2007 / January [...]]]></description>
			<content:encoded><![CDATA[<p>On going, Cadrete, Zaragoza, Spain<br />
<img title="STAR_cadrete-approved-06" src="http://st-ar.nl/wp-content/uploads/STAR_cadrete-approved-06-760x570.jpg" alt="" /><br />
Coming soon&#8230;</p>
<p><img class="alignnone size-medium wp-image-7444" title="STAR_cadrete-approved-05" src="http://st-ar.nl/wp-content/uploads/STAR_cadrete-approved-05-760x526.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-7443" title="STAR_cadrete-approved-04" src="http://st-ar.nl/wp-content/uploads/STAR_cadrete-approved-04-760x503.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-7442" title="STAR_cadrete-approved-03" src="http://st-ar.nl/wp-content/uploads/STAR_cadrete-approved-03-760x527.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-7440" title="STAR_cadrete-approved-02" src="http://st-ar.nl/wp-content/uploads/STAR_cadrete-approved-02-760x305.jpg" alt="" /></p>
<p><img class="alignnone size-medium wp-image-7439" title="STAR_cadrete-approved-01" src="http://st-ar.nl/wp-content/uploads/STAR_cadrete-approved-01-760x570.jpg" alt="" /></p>
<p> - &#8211; - <br />
 </p>
<p><strong>Title: </strong>Cadrete House<br />
<strong>Project name: </strong>Cadrete House<br />
<strong>Date: </strong>May – September 2007 / January – September 2008 / on going<br />
<strong>Type:</strong> Commission<br />
<strong>Location: </strong>Cadrete, Zaragoza, Spain<br />
<strong>Site: </strong>Ramon y Cajal<br />
<strong>Programme: </strong>Private House (transformable in two houses in the future) + Commercial Space<br />
<strong>Surface: </strong>Lot: 111 m²; house: 135 m²; commercial space: 110 m²; cellar: 109 m²<br />
<strong>Status: </strong>On going<br />
<strong>Client: </strong>E. P. A<br />
<strong>Budget: </strong>€ 230.000<br />
<strong>STAR Team: </strong>Beatriz Ramo, Joana Garcia de Oliveira, Astrid Rovisco Suzano; model 1:50: Iñigo Paniego<br />
<strong>Collaborators: </strong>Rodrigo Núñez Carrasco (Structure), Ana Rodríguez (Drafting support), Alfonso Soria (Architecture Technologist)</p>
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